Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
7 Ways to Attract A-List Guest Authors to Your Site
If you don’t have one of the more authoritative websites in your niche (yet), it can seem difficult to grab the attention of the great...
SEOlympics: Best Marketing Blogs of the US East
It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence...
6 Ways to Distribute Content and Boost Your Blog Traffic
With marketers around the world continuing to make huge investments in content marketing, it is important to not just create high quality content, but also to ensure your...
ClearVoice Launches New Tool to Showcase Content Authority
A new tool designed to show the author authority of content creators was recently launched by ClearVoice. The new tool is a no-cost, web-based platform...
The Social Intercourse Between Native Advertising and Content Marketing
Marketers are doubling down on content marketing and leveraging native advertising to achieve scale as visual content marketing tactics evolve and the arms race rages...
Why and How to Maximize Your Content Shareability
You’ve decided to pour your knowledge and creativity into content to build brand awareness for yourself or the organization you work for. Although you are going...
Blogging 101: Traffic Generation for Blogs on a Budget
Running a blog often sounds very appealing. You’ll have a place to share your thoughts, build a community, and also generate some much-needed cash. Sounds...
Writing Panda-Pleasing Content Your Audience Will Actually Care About
Panda, along with all the other updates and changes in the search landscape, makes our jobs as digital marketers tough. Whether you have to answer...
Wikipedia Editors Must Now Disclose Any Paid Contributions
A word of warning to content marketers out there: if you make a contribution to Wikipedia on behalf of a client or employer, a new...
Link Building and Content Marketing: Two Different Peas in a Pod
Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually...
Content Marketing Isn’t A Good Marketing Strategy After All
For years we’ve been treated to the mantra, “Content is King!” and if you listen to all the predictions, it seems 2014 is to be...
The Top 5 Trends in Enterprise Content Management
So we’re all in the cloud! Now what? In 2014, most businesses have recognized that sophisticated content management is critical to success, but many are...
SEOlympics: Top Marketing Blogs of Australia
Probably one of the greatest outcomes of the technological revolution is that, today, the world is a much smaller place. Even if you’ve never had the privilege...
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you...
How To Generate Traffic and Kickstart Content Marketing For a Brand New Website
The internet is full of tips about how to improve your website, grow your traffic, and how to “earn links” (and hence rankings) by writing...
How To Add Endorser Profiles To Your Content Marketing Plan: Interview With Kevin Getch
As part of our SEJ interview series, I recently caught up with Kevin Getch of Webfor to discuss how to create endorser profiles for successful...
Teaching Content Marketing At A University Level: An Interview with Bill Belew
As part of our SEJ interview series, I recently caught up with blogger Bill Belew to discuss the keys to creating good content. Bill teaches...
The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
The Opportunity in Typography for Conversions – With Proof
I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your...
An Increased ROI of 4,300%? It’s True and Possible with Email Marketing
Being entrenched in the world of organic search and social media can make even the most well-rounded search strategist forget about the value of e-mail...
How to Combine Your SEO and Content Marketing for Explosive Results
A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an...
WordPress 3.9 Coming April 16: Here’s What’s New
WordPress 3.9 is currently in its third beta and, according to the company, is scheduled to be officially released to all users on April 16th....
Tips for Making Great User Content: An #Interview with Jonah Stein
Google tells us all the time to “make great content for users,” but according to Jonah Stein from ItsTheROI, that’s an incomplete statement. Of course...
Are Influencer Groups Set to Dominate Marketing?
It’s no secret that the modern consumer enters the digital and purchasing realm blind to ads and self-promotional companies. As we notice a lack of...
Social Media Versus Social Networking as a Content Marketing Strategy
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network...
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content...
Contrast in Web Visuals: Why You Looked at This Title First
Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been...
Quantity versus Quality, Must I Choose Sides in My Content Marketing Strategy?
One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is the thinking (sometimes out loud!)...
Content Shock: Are We Being Overwhelmed With Too Much Content? – Interview With Arnie Kuenn At #SMX West
As part of our SEJ interview series, Arnie Kuenn of Vertical Measures joined us at SMX West to discuss the idea of content shock. Content...
Creating Content To Please Customers & Google Hummingbird: Interview With Greg Secrist At #SMX West
As part of our SEJ interview series, Greg Secrist of BKA Content joined us at SMX West to share tips on creating content that pleases...