Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
The Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble?
“Socialized optimization” is what I’m calling Google’s use of social cues in order to determine the value and/or relevance of content. While Google has been...
Lessons From Big Brands: How 7 Brands Benefit From Content Marketing
In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy...
How to Get People to Read Your Stuff: 8 Simple Copywriting Tips, Backed by Science
I’m pretty lucky to have Leo around, because there are lots of times when I’m stuck on a title for a post, or the perfect word for...
The More the Pages, the Better the Ranking? Don’t Think So, and Here’s Why
There is no clear-cut answer to this question. In a recent video, even Matt Cutts seemed quite vague. He reiterated, more times than necessary, that...
Guest Blogging Defined by the Smartest Marketers: 10 Best Guest Blogging Quotes
Guest blogging has been a hot topic for a couple of years now. It’s one of the most efficient ways to build relationships with bloggers...
Producing Marketing Content In Real-Time: Interview With Rob Garner
As part of our SEJ interview series, Rob Garner of Advice Interactive discusses strategies and tactics for producing marketing content in real-time. Rob authored a...
Fundamentals of Blogger Outreach: Interview With Marcela De Vivo
As part of our SEJ interview series, Marcela De Vivo of Gryffin Media discusses the fundamentals of blogger outreach. Marcela has been working in SEO...
Improving Your Outreach – Lessons from the Travel Niche
Outreach is definitely the buzzword of the year. Whether it’s used for acquiring guest post opportunities, mentions on social media, or product reviews and feedback, having...
Scaling Your Content Marketing: Interview With David Snyder
In an interview conducted at Pubcon 2013 in Las Vegas, David Snyder of CopyPress discusses how to scale your content marketing. David is the CEO of...
Accepting SEO Guest Articles On Your Blog: Don’t Lose Your Blog’s Vision
You always want to make sure that you are in complete control of your business, and this includes your blog. There is no denying that...
Driving Results With Visual Content: Interview With Krista Neher
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Krista Neher of Boot Camp Digital leads a discussion...
What Do The New Google Updates Mean For Content Marketers: Interview With Greg Secrist At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Greg Secrist of BKA Content discusses the new Google updates and...
How To Create A Great Infographic: Interview With Danny Ashton At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Danny Ashton of NeoMam discusses the latest trends...
How Guest Blogging Effectively Boosts Credibility
Guest blogging is very conducive to building brand awareness, extending market reach, and boosting your credibility. Regular and quality guest blogging helps boost credibility in...
The Reign of Email
If you are of the of the opinion that email is dead or dying, think again!. Not only was email the most popular online activity...
No Wizardry Needed! The Ultimate Guide for Monetizing your Blog
Bloggers have only three reasons to blog: make money from your blog; communicate for passion, or both. A few things are a must for bloggers...
5 Ways to Actually Generate Leads from Your Blog
Every time Google mentions SEO lately they talk about content. They continue to reiterate that the best way to increase rankings is to produce quality...
Interview With Lucy Bartlett of VigLink: How To Find Guest Bloggers
In an interview conducted at SES 2013 in San Francisco, Lucy Bartlett of VigLink leads a discussion about guest blogging. In addition to being the...
7 Ways to Fail Miserably With Content Marketing
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as...
Interview With Jon Morris From Rise Interactive: How To Use Influencer Marketing To Your Advantage
In an interview conducted at SES 2013 in San Francisco, Jon Morris of Rise Interactive leads a discussion that details the importance of influencer marketing. As the CEO of...
How to Avoid Drowning in Content (and 5 free tools to help)
Ever taken in a mouthful of water by accident? ...
3 Reasons Why HR Should Encourage Staff Blogging
Turning to your employees to participate in marketing campaigns with staff blogging results in many benefits that go straight to the heart of any HR...
Blogging Success- A Lot of Hard Work and a Little Luck
The beauty of the Internet is that anyone can write and publish a blog on any subject they want—pure breed Labradors, open source software development,...
Creating and Promoting Linkable Assets, the Ultimate Guide
You know the SEO story. You produce “great, unique content.” Then you write guest posts and ask influencers for links. It’s a simple story. And...
How JetBlue Could be Doing Content Marketing Better
Every day, big brands walk through the content marketing minefield that is social media. From tweets accidentally sent from corporate accounts rather than personal ones,...
150 Blog Posts in 50 Days: Why Were Marketers Mad?
Maybe you heard of our little content marketing experiment. We were unsatisfied with the results our SEO company was producing, so we decided to take...
The Truth about SEO and Call Tracking
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that...
Content Marketing World 2013 Wrap-Up
Content Marketing World was nothing short of sensational this year. We heard from a strong variety of marketing thought leaders who dropped the hammer on...
6 Content Marketing Myths Debunked
Content marketing has been all the rage this year. Some see it as a new way to market. Maybe it is to them, but content...
A Visual Guide to Using Google Properties for Content Research
Content is King! Meh. So naturally, everyone is trying to create kings of their own. With king-making now an inevitable part of digital marketers’ business,...