Local Search
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
Local AEO Best Practices for Small Businesses in 2026
Discover what visibility on Google means for small businesses as AI assistants control which options customers see and choose.
How Will AI Mode Impact Local SEO?
Google’s shift to AI Mode reshapes local SEO by elevating entity authority, verified data, and structured facts as the defining drivers of visibility.
Google Maps Lets Users Post Reviews With Nicknames
Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally.
From Listings to Loyalty: The New Role of Local Search in Customer Experience
Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques.
Google Adds AI Shopping Tools Across Search, Gemini
Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling.
How To Do A Complete Local SEO Audit: 11-Point Checklist
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search.
Google Business Profile Tests Cross-Location Posts
Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.
Microsoft Launches New Bing Places For Business
Microsoft launched a new Bing Places with a recommendation tool, faster Google Business Page import, and automatic migration for existing users.
Review Signals Gain Influence In Top Google Local Rankings
New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top.
2025 AI SERP Changes: New Strategies To Gain Local Search Visibility
Navigate the 2025 AI SERP changes with strategies for local visibility, ensuring your business stands out in evolving search results.
Local SEO Best Practices Aren’t Universal: Yext Study
A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry.
Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era
Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO.
Google Search Can Now Call Local Businesses Using AI
Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here’s how it works.
Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators
Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination.
Google Local Search Research Paper On Business Type Extraction
A Google research paper confirms that a local search indexing system has been in use for over a year in Search and Maps
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors
Get this on-demand webinar where we’ll explore real consumer behavior and how it shapes your local SEO strategy.
Google & Apple Maps: 20% of Local Searches Now Start Here
Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research.
Competitor Analysis In Local SEO And How To Gain An Edge
Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research.
Using Local Business Partnerships And Collaborations To Build Authority And Visibility
Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively.
Google Maps Gets An Upgrade To Combat Fake Reviews
Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses.
Unlock Local SEO: Online Review Trends Broken Down By Industry
Join us and dive into data-backed strategies from GatherUp’s analysis of tens of thousands of businesses to uncover the real impact of online reputation management.
Google Business Profile Suspensions Rise, But Appeals Are Delayed
Google Business Profile suspensions are rising, with appeal times now hitting five weeks. Experts say one thing is clear: Don’t make any changes.
Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results
Improve your local business’s visibility with schema. Learn how structured data can help search engines understand and showcase your website better.
Google Business Profile Update: QR Codes For Review Pages
Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page.
Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews.
Google’s New ‘Ask For Me’ Reviewed: Is This Bad For Local Businesses?
Uncover the potential impacts of Google’s new Ask for Me on local businesses and customers. Is it a game changer, or bad for local businesses?
Boost Your Vacation Rental Bookings with SEO
Capture the attention of potential guests and drive direct bookings with a strong SEO strategy for your vacation rental business.
GBP Reviews Outage Is Over
Google announced that most Business Profile Reviews are returned to normal. Sites still missing reviews should be normal in a few days
![Surprising Review Stats To Feed Your Local Strategy [Study]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2025/01/review-stats-981-384x202.png)
Surprising Review Stats To Feed Your Local Strategy [Study]
Survey reveals trends in local reviews: trust in word-of-mouth, growing focus on recent feedback, and the importance of owner responses in shaping customer trust.
Google Confirms Business Profile Reviews Outage
Google confirms an outage in the Business Profiles reviews system and says a fix is in progress.