Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
How Video Reviews Can Help You Acquire More Customers: An Interview With Nate Kelly
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
5 Killer Tips for Conversational Blog Posts
Conversational blog post writing has been on the top of everyone’s to-do list since Google launched the Hummingbird update last year. At the time, we...
6 Blog Intros That Reel ‘Em In
When executed properly, a blog can be a great way to improve SEO, build your brand, and create ongoing customer loyalty. A well-executed blog is...
The One Big Mistake Businesses Make With Content Marketing: An Interview With Jordan Kasteler
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
How To Get More Publicity For Your Business: Interviews With Two Experts
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc...
Leveraging Your Personal Brand To Achieve Business Goals: An Interview With Alex Houg
At Pubcon 2014 in Las Vegas I had the opportunity to sit down and talk to Alex Houg of BlitzMetrics about the importance of personal branding....
Creating Content That Leads to Sales: An Interview With Steve Floyd
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
20 Ways to Curate, Find & Share Great Content to Engage Your Readers
Ever wonder how many content pieces get shared, re-tweeted, blogged about, posted, mentioned, you-name-it, on the Internet? Wired’s infographic from last year showed Facebook as...
How to be a Podcast Rockstar: Interview with Jo Anna Van Thuyne
July 2013 was a landmark time for podcasting: Apple announced that the iTunes store had reached a milestone of one billion podcast subscriptions. These one billion...
8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed
Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free...
Why Content Marketing Will Never Go Out of Style
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public...
How Gmail Defeated 10 Famous Bloggers
Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of...
Creating Content Your Audience Craves: An Interview with Mindy Weinstein
At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to...
#MarketingNerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! When growing your business online you must have a plan. In Episode 3 of...
![Why Visual Content Marketing Delivers Results [Infographic]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2014/09/header-384x268.png)
Why Visual Content Marketing Delivers Results [Infographic]
Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years...
Five Underrated Blogging Communities to Supercharge Your Blog
When you mention blogging communities, are you hearing the same old networks again and again? It is time to move on! If you want to build your...
SEOlympics: Top Marketing Blogs of Germany
If you are a little disappointed summer has come to an end, we’ve got something that might get you excited: Oktoberfest. Despite the name, Oktoberfest...
Kings of Content: 9 Lessons from Brands Who Are Doing it Right
Before content marketing became the thing to do for marketers of all shapes and sizes, brands already had blogs with established readerships, businesses created how-to guides and...
How to Use Guest Blogging for Lead Generation
Back in April, I wrote an article on Search Engine Journal that explained how to optimize a website to rank for multiple locations. Having worked...
How To Turn A Product Description Into a Great Product Story
“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat...
20 Ways to Make Your Content More Shareable
Everything that can be said has been said before. Now, we need to find new ways of saying it. And that’s exactly what this post...
8 Content Marketing Strategies to Borrow From Bigger Brands
Make top content marketing strategies used by big brands work for your small business.
Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write
[pullquote]”The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to...
5 Lessons Learned From Preparing an Interactive Infographic for Poker Giant WSOP
While they might not offer as much in terms of links, successful infographics still offer tons of benefits for businesses in areas such as conversion and acquisition, as well as branding, awareness,...
Squidoo To Move Content Over To HubPages After Being Acquired
Seth Godin, prolific marketer and founder of Squidoo, announced late last week that his content platform is getting acquired by HubPages. Popular content on Squidoo...
SEOlympics: Best Marketing Blogs of Canada
Every month we are highlighting some of the best marketing blogs around the world with the SEJ SEOlympics. This time around we are visiting our lovely neighbors to the north...
Many Writers, One Voice: Your Brand
You don’t know me. You may not even know I exist. More importantly, I don’t know you. I am the voice of your company. Sounds...
Keeping Readers Interested: 17 Things to Write About on Your Company Blog
Are you writing things your customers actually want to read?
What People Probably Hate Most About Your Blog Posts
Whether you’re sharing your passion about a certain topic or looking to boost sales, blogging has become a way of life for a lot of people. In fact, when...
Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik...