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15 Tips on Managing an Internet Marketing Team
In some ways, it’s odd to even look at the statement, “managing an Internet marketing team,” as few companies actually had dedicated digital marketing departments...
36 Books on Digital Marketing
The rapid expansion of both the internet and ecommerce has resulted in some seriously dramatic shifts in terms of business marketing best practices. If you’re...
![Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2012/08/dave-seal-train-rifle2-384x295.jpg)
Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]
In May of 2011, a team of 20-25 highly trained Special Forces troops landed in the middle of the night in a town outside Islamabad....
Google AdWords Display Network – Do it The Right Way
The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area...
Google Algorithm Update: Search Engine to Penalize Sites Accused of Copyright Infringement
In a recent announcement, Google stated that they plan to begin penalizing websites that receive a high number of valid copyright removal notices. On Friday...
Instagram – The Basics for Businesses
Instagram is one of the most popular photo-sharing facilities around at the moment- rivalled by Pinterest and Flickr. It’s popularity has been consistent since its launch (with...
Google Spends $400 Million to Purchase Social Marketing Startup Wildfire
Although social media companies are still struggling to figure out how to monetize users, Google recently entered the crowded space by acquiring the advertising startup...
4 Qualities to Look for in a Good Guest Blogger
I like to compare blogging and guest blogging to news segments. Bear with me here. For the sake of keeping things light-hearted, we’ll use The...
Matt Cutts Discusses 301 Redirect Limits on Websites
Matt Cutts explains that Google Webmaster Help has created 375 videos (at the time) to answer questions users have asked, and they have decided to do...
Google Webmaster Tools Add Advanced Site Indexation Information
Recently, Google announced the addition of indexation data within Webmaster Tools. To see the newly revealed indexation information, simply log in to your Google Webmaster...
Aligning Cross-Functional Marketing Teams
Do you work on the account management or the creative side? It’s a common question I’m asked when I go to networking events, expos, or...
Search Meme Monday
The SEJ crew has been really surprised at the very positive response we get when we share search and social memes on Facebook. We know...
Google Authorship: An Interview with Google’s Sagar Kamdar
I recently interviewed Sagar Kamdar, Google’s Director of Product Management on Search, who is responsible for their Authorship program and their other “social initiatives” in...
Google Executive Marissa Mayer Named New Yahoo CEO
Earlier this afternoon, Yahoo! announced that it has appointed Marissa Mayer as its next President and CEO. The company is undoubtedly hoping that Mayer, who...
SEO Audits: Strategic Vs. Tactical – The Right Solution for Clients
Something that comes up often in my discussion with others in our industry regarding audit work is how many people who do SEO audits spend...
Improving Paid Search Performance with Sitelinks
You spend thousands of dollars on your site every month. You work day and night to market it properly, but there are a few things...
6 Ways to Ensure Your AdWords Campaign Fails
Are you a business owner or marketing professional looking to get your hands dirty with Google AdWords? If you’ve done your research into PPC (Pay-Per-Click)...
![Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2012/07/op-cost-trending-good3-384x115.jpg)
Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]
For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or...
The Strategic Inbound Marketing Guide to Big Results Without Big Budget
Inbound marketing to attract high-quality links is a critical path to improving your website’s search engine ranking, increasing brand visibility, and gaining targeted referral traffic....
Why Is Google Penalizing My Exact Match Keywords?
Once you’ve spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called “best practices”...
Why Google Hates Payday Loans (But Loves Profiting from Them)
From an anonymous search engine marketing company working in the payday loan space. Published anonymously to avoid possible retribution from Google or other companies. Google...
How to Use the New Bing Links Explorer
Former Yahoo Site Explorer fans can now rejoice! Although plenty of tears were shed when the program was originally shuttered, it has come back to...
GoogleEDU Employs Data-Centric Approach to Leadership Training
Larry Page, who reclaimed the CEO position at Google in April of 2011, is attempting to strategically position the search engine by instilling a sense...
An Infographic to Show People How Big the SEO Industry Really Is
Blue Caribu released this infographic called, “How Big Is the SEO Industry on the Internet?” I like it because I feel like I can use...
The Holy Grail of Panda Recovery – A 1-Year Case Study
Prospective client: Help! I’ve fallen, and I can’t get up! Me: Where are you? Prospective client: Massachusetts Me: I’m 3,000 miles away! Call 911! Prospective...
Google Claims $80 Billion of Economic Impact on U.S. Economy
Google recently released the annual Economic Impact Report, which attempts to estimate the amount of revenue that Google drives to U.S. businesses each year. As...
A Crash Course in the New Google Trusted Stores Program
Officially moved out of beta on June 7, 2012, the Google Trusted Stores program makes it easier for online shoppers to purchase from trusted e-commerce stores....
The Problem with SEO: Mistaking Correlation for Causation
So you just saw a big jump in your natural search result rankings? Congratulations, that’s great news! But before you start patting yourself on the...
Changing Jobs? Some Tips from Alan Bleiweiss
I have had lot of SEO/Internet marketing friends that have lost jobs or changed jobs and then had to move far away to a new...
Your Step-by-Step Guide to AdWords
New to AdWords? Have clients who struggle to grasp PPC? Simply Business recently created this interactive step-by-step guide to setting up and using Google AdWords....