Latest SEO Articles
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Federal Judge Slaps Google – Watchdogs Cry “First Blood”
U.S District Court Judge Susan Illston hands down a ruling to approve the FTC’s $22.5-million fine of Google over privacy complaints. However, consumer advocacy groups consider...
US Public Perception of Bing Search Engine Up
According to YouGov BrandIndex, Microsoft is experiencing one of its biggest US consumer perception surges in two years, and Bing is riding the wave, mainly due...
Why You Shouldn’t Use Google’s New “Disavow Links” Tool
There’s no doubt that some webmasters are excited about the potential Google’s new “Disavow Links” tool holds for removing the negative valuation associated with low...
How to Prevent Negative SEO
Google’s recent Penguin update was designed to reduce the impact that low-quality backlinks had on a website’s natural search performance. And while this news was...
Facebook EdgeRank: The Truth About Page Feed Reach and Promoted Posts
There have been a lot of articles circulating through the blogosphere over the last several days about whether or not Facebook intentionally adjusted the EdgeRank...
When Link Audits Become SEO Audits: 6 Ways an Inbound Link Analysis Can Uncover Technical SEO Problems
When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest...
New Design on Google Search Results Pages
Internet users in the United States may have already noticed a slightly changed layout in Google.com search results. While the change will go unnoticed by...
A Conversation with Danny Sullivan
Recently I had the pleasure to talk with Danny Sullivan, editor-in-chief of Search Engine Land, about Search Marketing Expo. Danny serves as Third Door Media’s chief content...
Baidu Pay Per Click: 7 Tips for a Successful Campaign
Baidu is the most popular search engine in China, with over 400 million users. When Western marketers think of entering the Chinese market, Baidu is...
MajesticSEO Launches Backlink Upload Tool
Majestic SEO has added more tools to the SEO’s bag of tricks. Paid account users now have the option to upload their backlink list in...
Step-by-Step SEO: How to Setup Google+ Authorship
Google initially announced its authorship markup efforts at the 2011 SMX Advanced conference, and yet, many website owners and entrepreneurs have still failed to take...
Facebook Leaves the Privacy Barn Door Open to App Developers
Updated Post Yesterday afternoon, Miranda Miller of Search Engine Watch broke the news about how some Facebook app developers are exploiting the private information of...
Anchor Text Analysis: Post “Penguin” and EMD
We all know by now that over-optimized anchor text was a huge factor for sites that were dinged by the Google Penguin update. We’ve seen...
10 Post-Panda/Penguin Era Link Acquisition Strategies
In February of 2011, the introduction of the Panda update shook up the search results, altering more than one out of every 10 searches. Content...
Pubcon Presentation: Proactive Link Building Tactics
In the session at Pubcon Las Vegas 2012, I spoke about link building, essentially revealing what works and what does not in a post-penguin world....
25 Ways to Boost Community Engagement on Your Website
As a website owner, you’ve probably heard over and over again how important it is to build a community on your website. And while it’s...
Could Guest Posting Be Dead?
Guest posting has long been a killer way to get links, but is it dead? It’s no secret that the number one way online to...
How Marketers Can Work More Effectively with Their Designers
Marketers and designers always seem to be butting heads over their projects. But why is this? After all, managers and designers share the same goal:...
Strengthening Internal Relationships between SEO and Other Corporate Departments
As a relatively new introduction to the corporate world, SEOs often have trouble finding their place and building allies within traditional businesses. Really, unless coworkers...
SEO Clients Sometimes Don’t Implement My SEO Recommendations!
After being in the SEO industry for 13 years, I am still always amazed when a site owner chooses to completely disregard my on-site SEO...
How to Set Up Your Company in Bing Business Portal
If you run a business with a brick and mortar location, then you already know the importance of local SEO. While any good SEO can...
8 Mistakes Too Many Businesses Make on Their Chinese Websites
The allure to gain millions of new customers made many Western businesses chase the highly prized Chinese consumers. While many have invested heavily in product...
A Day in the Life of an SEO
Working in the field of website optimization may be many things, but it’s certainly never boring! If you’re new to the industry and wondering what...
YouTube Analytics: Measuring the Value of Your Video
For the past several years, rich content has been on the rise, and Google subsidiary, YouTube, has remained the undisputed leader of online video sharing....
Transparency is Key to Building SEO Client Trust
Let’s face it, the SEO industry, like any other, has its fair share of less-than-scrupulous players looking to take advantage of unsuspecting site owners. I’m...
50 Best Internet Marketing Blog Posts of 2012 (So Far)
As we approach the Labor Day holiday, it’s a good time to look back and review all of the great content that’s been published so...
March of the Penguins, Which Led to a Friendly Panda and Finally a Recovery
April of 2012 was a rough month for SEO. We had three updates all within nine days: Panda on the 19th, Penguin 1.0 on the...
Weekly Webinars and Upcoming Events 8/29/2012
Don’t look, but it’s almost September, so 2012 is buzzing by! Hopefully, you’ll have some time to slow down and watch some webinars. Even better,...
3 Ways to Find Questions to Answer in Your Content
One of the best ways to approach evergreen content that draws in search traffic for years to come is to answer a question. At WordStream,...
Negative SEO: Does It Really Work?
Similar like the normal world, both good and evil exist in SEO society, as well. “Good people do not need laws to tell them to...