Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
A Little Clarity On SEO, GEO, And AEO
The debate over SEO versus AEO/GEO appears to be reaching a consensus.
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The Smart Way To Take Back Control Of Google’s Performance Max [A Step-By-Step Guide]
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
Perplexity AI Interview Explains How AI Search Works
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not
Why Agentic AI May Flatten Brand Differentiators
The co-lead of the WordPress AI Team says some sites face a “more complex” future as brand differentiation gets flattened.
Google Health AI Overviews Cite YouTube More Than Any Hospital Site
A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report.
Google: AI Mode Checkout Can’t Raise Prices
Google responds to “personalized upselling” criticism tied to its AI Mode checkout, saying upselling means premium options, not higher prices.
How Much Can We Influence AI Responses?
LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale.
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs
Google offers advice about chunking content for SEO but is that really the conversation we should be having right now?
2026 Guide To Hiring A Link Building Agency In The AI Search Era
Link building strategies have changed in the age of AI. Find out how to effectively select a link building agency for modern marketing success.
Apple Selects Google’s Gemini For New AI-Powered Siri
Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri.
Google’s UCP Checkout Brings New Tradeoffs For Retailers
Google’s AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data.
Agentic Commerce: What SEOs Need To Consider (ACP & UCP)
Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior.
Google Announces AI Mode Checkout Protocol, Business Agent
Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers.
Google: AI Overviews Show Less When Users Don’t Engage
Google’s Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system.
Google Gemini Gains Share As ChatGPT Declines In Similarweb Data
Similarweb’s January Global AI Tracker shows ChatGPT at 64.5% of gen AI chatbot site visits, while Gemini reached 21.5% and writing tools fell.
Local AEO Best Practices for Small Businesses in 2026
Discover what visibility on Google means for small businesses as AI assistants control which options customers see and choose.
Most Major News Publishers Block AI Training & Retrieval Bots
BuzzStream analyzed robots.txt files for 100 top news sites. 79% block training bots, but 71% also block retrieval bots that affect AI citations.
Google’s Mueller Weighs In On SEO vs GEO Debate
Google’s John Mueller says businesses relying on referral traffic should consider the ‘full picture’ of AI and prioritize based on actual usage data.
The State of AEO & GEO in 2026: Forecast, Investments, & Strategies
Uncover insights on the state of AEO as AI-driven discovery reshapes strategies for enterprise organizations in 2026.
The Guardian: Google AI Overviews Gave Misleading Health Advice
A Guardian investigation says health experts found misleading information in Google’s AI Overviews for some medical searches. Google disputes the findings.
AI-Generated Content Isn’t The Problem, Your Strategy Is
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
Microsoft CEO, Google Engineer Deflect AI Quality Complaints
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout.
20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced)
Transform daily PPC execution with prompt templates designed for speed, clarity, and better performance.
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend.
The Top 10 Digital Marketing Trends For 2026
In 2026, success belongs to marketers who turn strategy into execution, integrating AI, creativity, and community to build authority.
The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce
OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook.
Ahrefs Tested AI Misinformation, But Proved Something Else
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
Ironman, Not Superman
Learn why AI works best as a support tool, not a decision-maker, and why misplaced trust in autonomy is risky.
Microsoft Explains How Duplicate Content Affects AI Search Visibility
Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster similar pages and may surface unintended versions.