Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
How To Design URL Structures For AI Retrieval, Not Just Rankings
Improve how products are surfaced and recommended by applying SEO principles directly to product feed optimization.
Google Sued For AI Overview Misinformation
A lawsuit alleges Google’s AI Overview falsely identified musician Ashley MacIsaac as a sex offender. It seeks $1.5M in damages.
Google Disputes AI Threat To Search While Industry Insiders Predict Mass Job Losses
Google celebrates AI search growth while industry insiders warn of widespread job displacement.
Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing)
This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in...
New Optmyzr Data: Google Ads Engagement Jumps While Efficiency Stays Flat
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.
How Ecommerce Brands Should Run Performance Max Campaigns In 2026
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS.
Google Shares Insight On Black Box AI Models In Search
Google’s Nikola Todorovic said AI can act “like a kind of a black box” while explaining why machine learning was hard to deploy in Search.
Your Website Is A Source, Not A Megaphone
AI-driven consumption is forcing brands to rethink content structure, clarity, and portability beyond traditional page-based experiences.
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations
Learn how AI search signals impact visibility. Enhance your SEO strategies with insights from leading experts in the field.
![ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2026/04/post-featured-3-56-384x200.png)
ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]
Which LLMs are crucial for conversions? Get data-driven insights and optimize your AI search efforts for better results.
AI Search Click Patterns Reveal Local Domain Advantage
Aleyda Solis’s Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry.
Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy
Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals.
The 90-Day GEO Playbook for Local Search: How To Show Up When AI Does The Searching
Explore the impact of GEO on consumer behavior and how AI-powered search is changing marketing strategies for local businesses.
How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox
Break the Protection Paradox by aligning content strategy with how modern search and AI systems discover and surface information.
B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts
Learn three tactics for AEO/GEO, review platform optimization, peer community engagement, and technical validation that inform B2B buyer shortlists of vendors.
OpenAI Crawl Activity Tripled Since GPT-5, Data Shows
OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot.
How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases
In this 60-minute tell-all webinar, SEJ webinar experts show you how to make your B2B webinar program your best performing lead gen channel.
The Fully Non-Human Web: No One Builds The Page, No One Visits It
The web is splitting into transactional systems run by AI and experiential spaces for humans, forcing brands to rethink visibility, trust, and measurement.
Google’s Updates Push Search Further Into Task Completion
Google’s latest Search updates push further into task completion. The reporting surfaces businesses rely on haven’t kept pace.
OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads
OpenAI’s public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance.
Google Ads Posts GEO Partner Manager Role
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.
Winning Google Ads Campaign Structures For DTC Ecommerce
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
68 Million AI Crawler Visits Show What Drives AI Search Visibility
Research on 68 million AI crawler visits show what SEOs should do to improve AI search performance
Selling To AI: The Complete Guide To Agentic Commerce
The next phase of ecommerce is being shaped by AI agents, open commerce protocols, and payment systems built for transactions without a human at checkout.
AI Adoption Outpaced The PC & Internet: Dive Into The Stanford Report Data
Stanford’s 2026 AI Index covers 400+ pages of data. Here’s what search professionals should take from the adoption numbers, reliability gaps, and transparency decline.
Google AI Mode in Chrome Gets Side-by-Side Browsing
Google is updating AI Mode in Chrome with side-by-side page viewing and a plus menu for adding tabs, images, and files as context.
Gen Z Workers Pick Human-Only Output Over AI-Assisted
Gen Z workers surveyed by Gallup said they would trust work done without AI over AI-assisted output by more than 2-to-1, with the gap widening.
Machine-First Architecture: AI Agents Are Here And Your Website Isn’t Ready, Says No Hacks Podcast Host
Websites aren’t built for AI agents, and that’s a problem. Slobodan Manic explains what needs to change.
Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows
Google is rolling out Skills to Gemini in Chrome on desktop, letting users save prompts as reusable one-click tools and run them across selected tabs.
How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO
Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels.