U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly
The DOJ moves to split Google’s Chrome browser and curb anticompetitive practices in a new antitrust filing
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Why Google May Adopt Vibe Coding For Search Algorithms
An email from Sergey Brin suggests that vibe coding may soon influence search algorithm development, impacting SEO
WordPress’s Next Phase: Mullenweg Shares What’s Ahead
Matt Mullenweg shares three reasons why WordPress will grow stronger in the near future and his thoughts on succession planning
Google On Low-Effort Content That Looks Good
Google’s John Mueller shares his thoughts on low-effort content that “looks good”
Mullenweg Asked If He’s Adaptable To Change
WordPress co-creator was asked at WordCamp Asia if he’s adaptable to change
Google AIO Is Sending More Traffic To YouTube
New data shows that YouTube citations in Google AI Overviews are growing by as much as 36% every month
Does WordPress Need Another Site Building Tool? Builderius Thinks So.
A free WordPress web development plugin shows how open source drives innovation
Google AI Overviews Trending Toward Authoritative Sites
Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance
OpenAI: Internal Experiment Caused Elevated Errors
OpenAI published a new write-up explaining how an internal experiment caused significant errors.
Google On Search Console Noindex Detected Errors
John Mueller suggested causes for a seemingly false ‘noindex detected’ error in Search Console
Analysis Forecasts More Vulnerabilities In 2025
Record vulnerabilities forecasted for 2025, making a proactive security strategy essential to protecting against attacks
SEO Data Suggests Google Indexing Rates Are Improving
Research suggests that Google doesn’t index over 50% of pages, though indexing rates are improving
Mullenweg Rebuffs Plea To Restore Automattic’s WordPress Core Contributions
Mullenweg questioned at WordCamp Asia about Automattic’s scaled-back contributions to WordPress core
WordCamp Asia: No Plans For WordPress In 5 Years
At WordCamp Asia 2025 Q&A, Matt Mullenweg struggled to answer where WordPress will be in five years
Data Shows Google AI Overviews Changing Faster Than Organic Search
Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO
Class Action Filed Against Automattic In WordPress Dispute
New legal filing alleges that Matt Mullenweg and Automattic disrupted WP Engine customers’ services
Hostinger Horizons Enables Anyone To Build Web Apps With AI
Hostinger Horizons enables web app development through a simple AI chat interface
WordPress Offers New 100-Year Domain Name Registrations
WordPress announced the ability to secure a domain name registration for an entire century for a one-time payment
Why Google’s Rich Results Tool “Can” Be Misleading
Google’s Rich Results tool may not be reliable for debugging structured data
WooCommerce Rebrand Offers Lessons For Gaining Competitive Edge
Interview with WooCommerce shows why a strategic refresh is essential to staying relevant to user needs
GBP Reviews Outage Is Over
Google announced that most Business Profile Reviews are returned to normal. Sites still missing reviews should be normal in a few days
Google Reassures That #Anchor URLs In GSC Are Okay
Google’s John Mueller explains why Search Console shows URLs containing hashtags in them
WordPress Foundation Setback In Trademark Application
WordPress Foundation faces setback in attempt to trademark “Hosted WordPress” and “Managed WordPress”
Hackers Use Google Tag Manager to Steal Credit Card Numbers
Hackers are using Google Tag Manager to load malware into Magento sites, stealing credit card numbers during checkout
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability
Google Sitelinks Algorithm Bug Shows Wrong Links
An apparent bug in Google’s Sitelinks algorithm is showing links to unhelpful pages.
Google Confirms Business Profile Reviews Outage
Google confirms an outage in the Business Profiles reviews system and says a fix is in progress.
WordPress Leader Mullenweg Silences Joost De Valk
Matt Mullenweg declared that Joost de Valk is persona non grata because he feels Joost “stabbed” him when he was down
Google’s Advice on Fixing Unwanted Indexed URLs
Google’s John Mueller offers advice on dealing with indexed URLs that shouldn’t be indexed
How WordPress Hot Nacho Scandal Shapes WP Engine Dispute
The WordPress Hot Nacho Scandal was a formative event that may have shaped how Mullenweg responds to controversies like the WP Engine conflict