Google Search Console Glitch Gives SEOs A Scare
A Google Search Console glitch resulted in a message to site owners implying that impressions have only just started being reported.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Lists 9 Scenarios That Explain How It Picks Canonical URLs
Google’s John Mueller lists nine scenarios that lead Google to choose one URL as the canonical over another.
Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow
A recent announcement by Google signals the start of a massive change in how the internet and search work.
Google Answers If Outbound Links Pass “Poor Signals”
Google’s Mueller answers whether links pass negative signals and says unhelpful links may be ignored.
Google’s CEO Predicts Search Will Become An AI Agent Manager
Google’s CEO says that informational queries will become agentic search and that search itself will be an agent manager.
Google Says It Can Handle Multiple URLs To The Same Content
Google’s John Mueller answers question about how Google handles multiple URLs and duplicate content.
Google Explains Why It Doesn’t Matter That Websites Are Getting Larger
Google explains why it doesn’t matter if websites are getting heavier and the takeaway has everything to do with SEO.
Google’s Mueller On SEO Gurus Who Are “Clueless Imposters”
Google’s John Mueller says that those who self-identify as SEO gurus are clueless imposters.
WordPress’s Troubled Real-Time Collaboration Feature
Will WordPress’s troubled real-time collaboration feature be worth delaying the release of WP 7.0?
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO
Agentic AI shopping may not be good for SEO. But there’s a reason why SEOs won’t need to worry about it.
Mullenweg To Cloudflare: Keep WordPress Out Of Your Mouth
Matt Mullenweg invokes Will Smith’s Oscars slap in response to Cloudflare’s boat that EmDash is a successor to WordPress.
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files
Google’s John Mueller answers question of whether splitting a sitemap is worth the extra work.
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress
Cloudflare’s WordPress competitor EmDash may be the future of CMSs, but there are six reasons why it’s not that CMS today.
Google Answers Why Core Updates Can Roll Out In Stages
Google’s John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined?
WordPress Delays Release Of Version 7.0 To Focus On Stability
Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting “extreme stability.”
Why New Google-Agent May Be A Pivot Related To OpenClaw Trend
Why Google’s new AI user agent may be tied to shift of resources from Project Mariner To Gemini Agent
Wikipedia Bans Use Of AI-Generated Content
Wikipedia’s new AI guidelines prohibit editors from using LLMs for writing or rewriting content, with two exceptions.
Google’s March Spam Update Felt Muted But May Signal Bigger Changes
Why Google’s recently finished Spam Update could be the beginning of something bigger that is yet to come.
Research Shows Where Persona Prompting Works And When It Backfires
Research finds that persona prompts “reliably damage” factual accuracy in certain kinds of tasks but work well in others.
Google Responds To Error That Causes Old Branding To Persist In SERPs
Google’s John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago.
Is WordPress Too Complex For Most Sites?
Yoast SEO founder shares that most sites don’t need content management systems like WordPress anymore.
Google: 404 Crawling Means Google Is Open To More Of Your Content
Google’s John Mueller implies that Googlebot crawling 404 pages is a positive sign about that site’s content.
SEO Test Shows It’s Trivial To Rank Misinformation On Google
An SEO experiment shows how easily misinformation ranks in Google Search and spreads to other sites.
Google Explains Why HTTPS Migration May Negatively Impact SEO
Google’s John Mueller says why migrating a site to HTTPS may cause a site to lose all rankings.
Vibe Coding Plugins? Validate With Official WordPress Plugin Checker
The official WordPress Plugin Checker provides automated code review for security and best practices, perfect for checking vibe coded plugins.
Google Shares More Information On Googlebot Crawl Limits
Google shared that Googlebot’s crawl limits are flexible and can be increased or decreased depending on the need.
Google Says Hundreds Of Their Crawlers Are Not Documented
Google’s Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented.
Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases
Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid.
Google Answers Questions About Search Console’s Branded Queries Filter
Google announced that Search Console’s brand queries filter is open to all eligible sites, spurring questions about the feature.
WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing
Gutenberg 22.7 adds features that lay the groundwork for a role as an AI publishing platform and improve the editing experience.