Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Jeff Bullas on Why Social Automation & Acquisition Strategy Matters #MarketingNerds
On this week’s episode of Marketing Nerds podcast, I talked to Jeff Bullas on how automation and acquisition strategy in social media can make a...
Google Product Listing Ads Come to YouTube Allowing Retailers to Promote Own Products
Today Google announced an integration between its product listing ads and YouTube videos in a feature its calling TrueView for shopping. TrueView for shopping allows...
Twitter’s Redesigned Search Experience Hits the Web
A redesigned version of Twitter’s search results interface is rolling out to all logged-in web users, according to a report from TechCrunch. In addition to a...
“How-To” Searches on YouTube up 70%, More Than 100M Hours Watched So Far in 2015
When it comes to searching for how to do something, 91% of smartphone users rely on their devices to find that information. This has resulted...
Facebook Introduces Instant Articles: A Faster, Richer Content Reading Experience
Facebook has announced the launch of a new way to read and consume content in a way that promises to be a vast improvement over...
Periscope Uncouples Itself From Twitter, Twitter Account No Longer Required
An update to Twitter’s iOS live streaming app, Periscope, introduces the ability for users to sign in without the need for a Twitter account. Previously,...
What We Learned From These 15 Epic Social Media Fails
Before your work on your social media campaign, here are fifteen social media fails from 2014 and what we learned as a result.
Facebook is Testings its Own In-App Search Engine, A Possible Threat to Google
Facebook is testing its own in-app search engine, which TechCrunch reports is now live for a select test group of users. This search engine is...
New Flickr 4.0 Takes Image Search to a New Level
Flickr released version 4.0 of its mobile and desktop service this week, bringing with it a fleet of new features — not the least of which...
New #MarketingNerds Podcast: Social Media Tips for Non-Profits
In this episode of Marketing Nerds, I was joined by Caitlin Rulien, Director of Communications and Development for the nonprofit Squalor to Scholar.
#SEJThinkTank Recap with Debbie Miller on “Mastering Social Media for Big Brands”
A few of the main points Debbie covered: Identifying a buyer persona (and why you should), creating a unique campaign, handling crisis on social media,...
Google+ Introduces Collections: Filter Your Feed By Topic
Today, Google+ introduced a new feature that will enable users to filter their feeds by specific topics. Dmitry Shapiro, tattletale, stated in an announcement: “Our happiest...
Ready, Set, Pin! Buffer Announces Pinterest Partnership
Buffer just announced this past week that they’ve officially partnered with Pinterest to make it even easier to pin consistently, measure your progress, and set...
![How to Use Multi-Channel Marketing For Crowdsourcing [Case Study]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2015/03/tuskertrailfeaturedimage-384x202.png)
How to Use Multi-Channel Marketing For Crowdsourcing [Case Study]
If you want to dip on multi-channel marketing but aren’t 100% convinced it’s worth the effort, it’s always good to look at what other businesses...
Facebook Introduces “Hello” and Video Calling for Messenger
Facebook made two major updates to their messaging services: one allows you to make video calls and the other allows you to call people or...
Instagram Gets Three New Filters, Brand New Emoji Hashtags
When Instagram introduced five new filters this past December, they were said to be met with “overwhelming excitement” from the community (and who could blame...
The Real Reasons Social Media Affects Your Company’s SEO
Google doesn’t directly factor social media influence into the ranking algorithm, but that’s no reason to ignore social channels or marketing efforts.
New on #MarketingNerds: How to Get the Most from Your Social Media Campaigns
For our #MarketingNerds podcast, we chatted with Jim Belosic, CEO of ShortStack, about how to get the most out of your social media marketing campaigns.
Twitter Redesigns Embedded Tweets With Full-Width Photo and Video
Twitter’s embedded tweets are about to get a makeover, the company revealed today in a blog post where it offered a glimpse of the new...
5 Ways to Engage with Your Community
In this post I teach you 5 ways to engage with your community and grow your business online. These are some of the best tips...
Twitter Cuts Off Firehose Access to Third Party Data Resellers
News broke late Friday night that Twitter made a significant move towards bolstering its own big data business by cutting off firehose access to third...
Why You Should Use the Science of Persuasion in Your #SocialMedia Strategy
The science of persuasion by Robert Cialdini is very effective in influencing social media strategy.
Twitter to Display Promoted Tweets in User Profiles
The next time you visit a friend’s Twitter profile you may see something that will make you look twice. No, your friend isn’t suddenly tweeting...
Facebook Introduces New App for Creating Videos with Friends
An after-hours side project has turned into the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook...
Share With Flair (And Boost Your Reputation) in 4 Steps
Don’t just copy content; make it your own to boost your reach and enhance your reputation.
Twitter Releases New Tool For Curating Best Tweets Around A Particular Topic
One of the greatest challenges on Twitter is cutting through the noise to find tweets with the most value, insight, and influence. Today, the company...
New Facebook Feature Will Alert You of Nearby Events Hosted By Pages You Like
Facebook quietly rolled out a new feature today that’s designed to make it easier for you to follow nearby events hosted by pages you like....
The Biggest Losers in Facebook’s Recent Purge of Page Likes
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s...
Twitter Launches its own Live Streaming App, Periscope, to Compete with Meerkat
Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it was acquired by Twitter. When competitive live...
Facebook Introduces Messenger As a Platform, Embeddable Videos, and More at F8
At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about enhancements to its existing products and services....