Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Twitter Ads Now Allows Emoji Targeting
Emoji keyword targeting is coming to Twitter Ads. You can target Twitter users who have recently tweeted or engaged with tweets that include emojis.
You Now Have 3 New Ways to Target Pinterest Users
Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.
5 Facebook Ads Strategies to Boost Your Account
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
Snapchat Adds Snap Ads Between Stories, Ads API
More ads are coming to Snapchat. The platform has revealed new details about how brands can advertise on the platform heading forward.
10 Social Media Tips and Updates from May 2016
May saw various shifts among numerous social networks, plus some feedback on recent changes.
5 Things You Need To Know About Microsoft Buying LinkedIn
Microsoft is buying LinkedIn, the social networking site for business professionals.
The Ultimate Emoji Guide for Marketers
In order to succeed with emojis, marketers must figure out how consumers are already talking about their brands and find new ways to provide value.
6 Benefits of Facebook Instant Articles
The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to...
18 of the Best Digital and Social Media Marketing Podcasts
Erin Robbins O’Brien compiled a list of digital and social media marketing podcasts to add to your playlist and may get you hooked.
The Pros and Cons of Twitter Automation
Twitter automation is a great help for small businesses and busy individuals. But it’s just a tool programmed to function a certain way. Don’t let...
12 Ways You can Use Facebook Reactions
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to...
6 Key Social Data Metrics You Should Monitor
With so much that can be done with your social data, here are a few key metrics that can keep your marketing strategy grounded and...
How Facebook Messenger Changes Social Customer Service
Private messaging helps businesses enhance the overall experience of customer service on social. Do you use Facebook Messenger to contact your customers?
Anchor: The New Kid on the Social Media Block
Audi app Anchor launched weeks ago, but has already been gaining in popularity. Be an early adopter and learn the many brand benefits of this...
Facebook’s News Feed Algorithm Now Factors in Viewing Time
Facebook is going beyond the basic signals of liking, commenting, and sharing to now factor in viewing time as a ranking signal.
New App From LinkedIn Helps College Grads Find Jobs
The new app, appropriately titled LinkedIn Students, is made specifically for helping college students in their efforts to find jobs after graduation.
Why the Twitter Timeline Change is Good
See why Twitter timeline change is good for your brand, and why you should keep loving it and start incorporating a content-driven strategy into your...
22 Brands With Awesome Instagram Videos
Instagram’s making changes. From an alogorithm update to 60-second Instagram videos, find out what your brand needs to know. Stat!
Facebook Changes its Policies on Branded Content
Facebook has updated its policies on how branded content is handled on the network,
Reddit Releases First Ever Self-Made iOS and Android Apps
Reddit finally has its own self-produced mobile app for the iOS and Android platforms.
New Ways to Search For Live Video on Facebook
Facebook has improved the search and discovery process for live videos, days after announcing a host of new features for Facebook live videos.
New Ways to Create Live Video on Facebook, and Track Viewership
Facebook has launched new features for live videos designed to get more people in on the action.
Kik Launches Bot Store: “Bots are the New Websites”
Kik is officially the first messenger app out of the gate with its own bot store, which the company believes will be critical to the...
Twitter to Stream NFL Thursday Night Football This Fall
A total of 10 games will be live streamed on Twitter for free throughout the 2016 NFL regular season.
Instagram Extends Videos from 15 to 60 Seconds
Instagram has announced it will be extending the standard 15-second length for videos to a full 60 seconds.
New Instagram Search: Look Up Friends of Friends
Instagram is opening up its search functionality to allow people to search through other peoples’ followers.
Will Facebook Instant Articles Affect #SEO?
Let’s explore Facebook Instant Articles: how they work, what changes publishers have to make, and how those changes could affect SEO for their website.
![The Ultimate LinkedIn Profile Cheat Sheet [Infographic]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2016/03/0308-linkedin-profile-00-384x202.jpg)
The Ultimate LinkedIn Profile Cheat Sheet [Infographic]
Leisurejobs released an infographic cheat sheet that covers basic and advanced techniques to make your LinkedIn profile as visible as possible.
A Social Media Marketing Guide for Non-Profits
Holiday Marketing on Social Media is one of the most important things non profits can do to increase donations, volunteer sign-ups and more.
How to Create a Promoted Pin That Will Actually See Results
Ever look at your Pinterest Promoted Pins and think, “There’s just something off here?” Find out how to optimize your Promoted Pins with this guide.