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Google Sponsors Twelve New Research Projects
“Digital humanities” — the study of society, history, linguistics, and culture through digitized data — has become a recognized sub-section of humanities in general. Many...
5 Things Google is Doing Wrong with Local Search
These last two months have been quite interesting with the launch of the Google Places O-Pack. It seems like everyone and their dog finally decided...
7 Useful Google Cheatsheets – Download for Free!
I know that our readers love cheat sheets: our last year’s post listing SEO cheatsheets had a great response. This week I have collected another...
SEOgadget Keyword Tools are Now Open to Public
SEOgadget.co.uk has announced a new keyword tool beta to make the keyword research process more actionable and (hopefully) enjoyable experience. According to the announcement, “Getting...
Ad Text Optimization – What to Test (and When)?
When you tell someone new to paid search marketing that they’ll be getting instant feedback, that they’ll have a sea of data at their fingertips,...
How To Filter And Override Your Location Extensions In Google AdWords
If you’re running Google AdWords campaigns, then you have probably heard of (and are hopefully using) ad extensions. If you aren’t familiar with them, you...
Does Your Niche Dictate Your Risk?
Months ago I wrote about why understanding your niche was so crucial for quality link building. Most of this piece dealt with issues such as...
Clickbooth CPC : Can it Compete with Google AdSense?
Clickbooth, a CPA/CPC affiliate network based in Sarasota, FL, has stirred up some news this week with buzz around their CPC offering for publishers who...
Google Instant Preview: The Visual Aspect of SEO
Earlier this month, Google added a new feature to their Search experience: Google Instant Preview. The feature, explained in detail on the official Google Blog,...
Google wants to know all about YOU
Convenience or Conspiracy? You Decide. What once started as a convenience for users has, over time, started to sound more like some Orwellian nightmare stalking...
Just for SEOs – How to Find and Keep a Great Copywriter
One of the things I enjoy most about SEO is that I get to work with a lot of creative, talented specialists, especially copywriters. For...
Google Adwords Cost
One of the theories I wanted to test was about using Google AdWords inbuilt bidding engine focusing on clicks versus focusing on conversions instead of...
Timing is EVERYTHING in Online Marketing
There are three main factors dealing with time and online marketing and each one is critical to successful online marketing campaigns: Time Management When I...
Should Your Blog Allow Every Comment with a Link?
A few months ago I decided to turn my blog into a do-follow blog to see if it helps increase activity, but honestly I can’t...
Google’s “Related Searches” Now Include Brands, Types, and Stores in Results
Over the past few months Google has been testing out 3 new categories in “related searches”: brands, stores, and types. Search Engine Roundtable tried out...
6 Reasons Why Your Site Sucks
Even as an intern I know these things make your site suck. They are things I come across all too frequently and drive me crazy...
Seven Advanced Questions About Quality Score Answered
If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is,...
How Google Is Screwing Its Own Advertisers with Comparison Ads
In October of 2009, Google launched their new Comparison Ads product specifically for mortgage advertisers, which allowed them to compare their mortgage products side by...
Umlauts, Accents, and Google
When optimizing sites in languages that contain characters not found in the English language, it is important to know that Google will return different results...
Google’s Reasonable Surfer Model: A Scalable Solution to Paid Links?
Google recently released a patent based on the browsing tendencies of “reasonable surfers”. Within, it details that previously, Google had followed a “random surfer” model...
Canonical Links Users Experiences
The three major search engines (Google, Yahoo and Bing) joined forces in February 2009 and introduced the canonical tag. That was supposed to be a...
3 Things Link Building has Taught Me about Life & Vice Versa
Life is all about the lessons; the things we figure out through trial and error along the way. At its core link building is a...
The Importance of Google Scribe & SEO
Whenever Google releases a new experiment in their Lab, it’s important to pay attention. Often times, the search engine shows its cards so to speak,...
The 3 Major Causes of Duplicate Listings in Local Search
Over the past 2 months I would say somewhere in the neighborhood of 99.3% of the phone calls I have received involve companies who are...
Demand Media Case Study
It seems that Demand Media and its recently filed IPO has re-ignited a lot of the discussion that was first set in motion after Wired’s...
The Future Of Search Engines If Paid Search Is Given More Importance Than Organic Search
The search industry thrives because of the search engines, the searchers(Users) and the people who work behind the content of every form of web resource...
Link-Dealer: My Interview With Jay Young
I’ve attended all 4 SMX Advanced Conferences and if someone were to ask me who gave the most memorable presentation that I saw, I would...
Scribe SEO: On-Page Search Engine Optimization Plugin
Scribe SEO is an on-site search engine optimization plugin that supports multiple platforms including WordPress, Joomla, Drupal, etc. Features: the Overview Basically, the tool makes...
8 Lessons SEO’s Can Learn From The U.S. Military
In honor of the U.S. Military, I’ve borrowed some common-sense rules from military doctrine and applied them to search engine optimization for both educational and...
When SEO is Not the Right Solution
I had a meeting today with a prospective client and the account manager at one of my agency clients. The prospect was coming in to...