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Social Search Engine Aardvark Hunted Down
Aardvark, which was founded in 2007, provides individuals with a platform to ask questions and receive specific and relevant answers. For example, an Aardvark user...
Free Tools to Audit Your PPC Campaigns
There are a lot of great tools for performing SEO audits, and some good posts on the topic of performing PPC audits “by hand”, but...
Ad Retargeter AdRoll: “Cookies are the New Email”
Adam Berke of AdRoll: Ad retargeting is the future. Do not be afraid.
Tips for Managing High Spend, High Volume PPC Accounts
Many strategies for managing Pay-per-click or PPC accounts translate across all sizes of PPC accounts. Keeping your ad text fresh, not over using broad match...
Content is King But the User is the Emperor
Many years ago, Google stated ten points on their Corporate Philosophy page – they were as follows: Focus on the user and all else will follow....
Google Adds Sports Microdata
Google has announced a partnership with ESPN to improve the way sports data is displayed on the search page. While the microdata is currently exclusive...
Bing Webmaster Tools Gets Yahoo’s Traffic Data
The Bing-Yahoo search alliance is getting far enough along that several webmaster tool elements are combining. Bing Webmaster Tools users will now see data from...
Google Unleashes Expanded Sitelinks: How You Should Cope
Over the last two months, Google has been experimenting with a new sitelinks format. Now that format is official. This change may alter how you’re...
How a Bing-Firefox Deal Could Change the Search Landscape
Google and Firefox have been playing buddy-buddy nearly since Mozzila brought their browser to the stage. The collaboration could come to an end this November,...
Guide to Keyword Research for Highly Technical Clients
Does your client speak a very specialized technical language? Don’t despair. Here are step you can take to find even very esoteric keywords that work.
How to Build Links and Good Karma
Avowed code poet Joe Hall shows 5 ways that you can build to-die-for links while giving your community a healthy boost.
Bury These Deadly Search Myths
Some search myths refuse to die. Here are 6 that are still alive and kicking … kicking marketers who still believe them.
Google+ Gets Games
Google+ has continued to step into Facebook’s territory with the introduction of Google+ games. Google is aiming at a non-intrusive presentation for users while cutting...
How to Rank Your Content in Google News
With the current tragedies such as the Norwegian massacre and the death of Amy Winehouse, news has been buzzing about the two incidents. Google has...
Telegraph Releases List of Top SEO Tips
The Telegraph, a respected UK news site, has compiled the suggestions of some top SEOs in the UK. While the list touches on several vital...
Google Adds “Editors’ Picks” to News
Google has added an extra layer of human vetting to their Google News site. A feature on the right-hand column will now display articles that...
The Lazy Man’s SEO : Building Content That Matters
I’m a lazy man when it comes to SEO. I like my SEO to happen as naturally as possible with as little marketing effort as...
Bing Gives Its Take on Quality Content
In the post-Panda world, Google is the search engine most commonly associated with automated evaluation of quality. Bing has made it clear that they’re also...
Gmail Prompts Users to Conduct “Email Interventions”
Gmail, Google’s email service that started as an invite-only program, has grown dramatically – but they’re still dwarfed by Yahoo Mail and Hotmail. To change...
Google Launches Experimental Hotel Finder
It seems that Google is re-committing to travel search features. The search giant released an experimental hotel finder that gives advanced hotel search options for...
A Link for All Seasons
For everything there is a season, a time to be born and a time to die, a time to plant and a time to build...
#1 Guest Blogging Incentive: Backlinks (Guidelines and Ethics)
Accepting guest posts is an effective way to freshen up your blog, share various perspectives and build a stronger community (especially if you manage such...
The 3 Pillars of Local Search Reviews
If Local Search was a building, it was look something like this… (photo from the Telegraph) There are new things being added, subtracted, re-arranged, re-named,...
Interview with Linkbait Insider, Danny Ashton
As this is a search business column, I thought I would move this month’s post to the furthest end of the search spectrum with a...
Google Introduces “AdWords Express” for Local Businesses
It’s a known fact that Google is pushing to get into the local advertisement ring. After their massive offer to Groupon was declined last year,...
The ‘Google Effect’ Debunked: Human Memory Changes Did Not Start with Search Engines
A research team led by psychologist Betsy Sparrow at Colombia University has identified a ‘new’ form of amnesia, and dubbed it the Google effect. They...
Identifying Quick Wins
When I ask a new client what they are looking for, the answer almost always involves either the phrase “low hanging fruit” or “quick wins”....
Top 5 “Duh” PPC Techniques
I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last...
7 Things You Can Do When Your Conversion Funnel Sucks
Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site...
Google Docs Lists Priority Features
Last month we discussed a Reddit page that allowed users to communicate with the Google Docs team and discuss the features they wanted most. The...