Latest SEO Articles
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How To Influence Each Step Of The Buying Process: Interview With Andrew Beckman
As part of our SEJ interview series, Andrew Beckman of Location3 joins us to discuss how we as marketers have the ability to influence every...
Posts with the Highest Pageviews on Search Engine Journal for 2013
It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and...
Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss
Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for...
Things We Online Marketers Could All Improve Upon in 2014
It’s that time of year, so you’ve surely seen lots of articles about what’s going to change in 2014, predictions, wishes, what’s going to be...
How Site Navigation Structure Impacts SEO: Interview With Benj Arriola
As part of our SEJ interview series, Benj Arriola of Internet Marketing Inc. joins us to discuss how site navigation structure impacts SEO. Benj says...
Mobile Marketing Strategies Example with Retargeting Interview with Arjun Arora
In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder...
Dealing With Google’s Not Provided Keywords: Interview With Prashant Puri
As part of our SEJ interview series, Prashant Puri of AdLift discusses how to deal with Google’s recent shift to encrypted search results. Hear his...
Don’t Get Left Behind: 6 Expert-Backed Tips on Becoming a Technical Marketer
There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up. I’m still not sure of the exact...
Differences Between US and International SEO: Interview With Andre Alpar
As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO. As an avid social media...
The US Online Travel & Tourism Industry: Who Are The Top Players in Search?
Rapidly changing, highly competitive, filled by tremendous amounts of newcomers emerging as we speak – this is how the US Online Travel & Tourism Industry...
In These Steps: Synergize Your Digital Marketing Team
As large organizations and agencies continue to broaden their digital capabilities, they can count on having to deal with multiple challenges. Why? Digital marketing has...
Link Building Is A Combination Of Online And Offline Networking: Interview With Roger Montti
As part of our SEJ interview series, Roger Montti of Martinibuster discusses how he’s shaken up the world of link building and figured out how to...
Moz CEO Rand Fishkin to Swap Roles with COO Sarah Bird
Moz co-founder, Rand Fishkin, went public today on his blog with his decision to step down as CEO. Fishkin will be switching roles with current COO,...
White Paper: Murray Newlands on Mobile Marketing Strategy
Full disclosure: Murray Newlands is an associate of Search Engine Journal. We’ve received no compensation for this post, other than Murray’s love and devotion. 🙂...
How To Approach International SEO: Interview With Eli Schwartz
As part of our SEJ interview series, Eli Schwartz of Survey Monkey discusses how his company approaches international SEO. Eli goes in depth into this...
Advice For New Ecommerce Store Owners: Interview With Shirley Tan
As part of our SEJ interview series, Shirley Tan of Ecommerce Systems talks about how to set priorities when starting off with a new ecommerce...
Majestic SEO Launches Live Ranking Factors In Search Explorer
This past October, Majestic SEO launched a new search tool called Search Explorer, which is a search engine that allows you to find sites based...
How To Set Yourself Apart When Applying For A Digital Marketing Job
A recent job post for a social content specialist at my company drew more than 110 applicants in less than a month, underscoring the interest...
Google Toolbar PageRank Has Been Updated, First Update In Over 10 Months
Just a couple months ago Matt Cutts said he would be surprised to see an update to Google Toolbar PageRank by the end of this...
10 Horrendous Mobile Websites
You don’t have to be in the biz to realize how important mobile usage has become. Almost everyone – 91% of adults to be exact...
How Important Is Responsive Design: Interview With Michael David
As part of our SEJ interview series, Michael David of Tasty Placement discusses an issue that’s on every website owner’s mind these days. Just how important...
Removing Backlinks That Lead To Negative SEO: Interview With Jacob Bohall
As part of our SEJ interview series, Jacob Bohall of Virante discusses removing harmful backlinks that can lead to negative SEO. Jacob starts with an...
Smartphone Specific Crawl Errors Now Reported In Google Webmaster Tools
In an announcement made this morning on the official Google Webmaster Central Blog, starting today Google Webmaster Tools will now help you identify pages on your...
Google Promises More Accurate Results With New Google Trends Topic Reports
An announcement was made on the official Google Search blog today about a new addition to Google Trends being rolled out that promises to deliver more...
Making the Switch from In-House to Consultant SEO
Author’s note: Since I don’t have any agency experience, this post primarily compares in-house and consultant based SEO roles. I started out as a copywriter...
What the Greatest Battles & Wars in History Can Teach You about Marketing
Campaigns, tactics, strategy – sometimes it’s hard to know whether we’re talking about marketing and war. And sometimes, it really is a fine line. We’re...
Tips for Multilingual Video SEO
It’s a much quoted internet ‘fact’ that YouTube is the second most popular search engine. But using the standard definition of a search engine as...
Local Marketing How-to: Mobile Search is Crucial for Gas Stations and Convenience Stores
Editor’s Note: This article explains local marketing strategies for a particular niche, but these techniques can be applied to any local business or franchise that...
How To Optimize Your Website For Google Glass: Interview With Rob Garner
As part of our SEJ interview series, Rob Garner from Advice Interactive discusses how to optimize your website for Google Glass. This new technology clearly...
Is the Mugshot Industry Really Dead & Buried?
A recent New York Times article really shook things up for the owners of mugshot websites. In a remarkable piece of investigative journalism, the reporter started asking...