Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
SEO 101: The Importance of Adding Structured Snippets
A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to...
New #MarketingNerds Podcast: What It Takes To Get Your Business Ranked Locally with Bernadette Coleman
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this weeks Marketing Nerds, we had the chance to sit down with local SEO...
Top Local And Mobile Search Engine Ranking Factors: An Interview With Marcus Tober
At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk to Marcus Tober, CTO at Searchmetrics, about what’s new in...
WordPress Releases Critical Security Update, Immediate Update Recommended
WordPress announced today that it has released a critical security update for all previous version, and encourages everyone to update their sites immediately. If your...
Step-By-Step SEO Strategy Development: An Interview With Steve Wiideman
At Pubcon 2014 in Las Vegas I was able to sit down and talk to Steve Wiideman of Wiideman Consulting to discuss SEO strategy development. Steve...
![Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery [REPORT]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2014/09/0908_mobile-content-marketing-384x257.jpg)
Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery [REPORT]
A study released by Searchmetrics reveals that over a third of mobile web search results vary from desktop results when comparing identical search queries across...
The Psychological Benefits of Simple Design: Why Less Really is More
It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design? And the answer: As little design as possible....
New #MarketingNerds Podcast: #SEO for User Interface Design with Kristine Schachinger
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, we had the chance to sit down...
Tracking User Behavior Leads To Better Conversions: Interview With Two Leading Experts
At Pubcon 2014 in Las Vegas my colleagues John Rampton (Editor-at-large) and Loren Baker (SEJ Founder) had the opportunity to interview two experts about how...
4 Smartwatch Predictions for Local Search
How cool would it be to get your hands on one of those spiffy new smartwatches? Sure, while they’re not exactly a household item just...
6 Link Removal Request Techniques That Actually Work
Link removal requests are a huge deal. If you’re a webmaster or SEO trying to clean up harmful links, then you have probably sent dozens...
How To Scale Link Acquisition And Outreach: An Interview With Stephan Spencer
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
3 Techniques to Boost Customer Loyalty Through Facebook
What could be better than having more customers? How about having loyal customers who constantly buy from you! As business owners, most of us understand customer...
How To Rank Well In Local Search: 3 Leading Experts Weigh In
At Pubcon 2014 in Las Vegas the SEJ team was able to catch up with three experts on the subject of local search. Below you...
New #MarketingNerds Podcast: Ranking Metrics With Searchmetrics’ CTO & Founder Marcus Tober
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to...
How Link Building Has Changed In 2014: Interview With Prashant Puri
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with...
Creating Long-Term SEO Success: An Interview With Rhea Drysdale
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable
Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market...
Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses?
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In...
Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports
Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring...
#MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked...
How to Track The Impact of Your Website Redesign
When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an...
How Will Apple Watch Handle Local Search?
After years of speculation, Apple finally unveiled its smartwatch on September 9, 2014. The simply named Apple Watch, and not the widely assumed iWatch, will arrive...
6 Lessons About Non-Linear Content That SEOs Need to Know
In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on...
How to Increase Your Chances of .EDU Backlinks With Social Media Ads
Many SEOs may consider .edu backlinks to be very valuable, while others think they are worthless. From my perspective, .edu links are difficult to get and offer a...
Pepperjam Founder Launches Local SEO Software LSEO.com
Earlier today, Internet marketing veteran and former Pepperjam CEO Kris Jones announced the official launch of his latest start-up called LSEO.com. LSEO.com is a do-it-yourself...
Performance-Based #SEO: Is it Really Risk Free?
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least....
Facebook Makes It Easier To Delete Unwanted Apps
Facebook has recently updated its app settings page to make it easier for users to get rid of apps they longer want or have any...
10 Best Practices for Mobile Optimized Websites
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a...
Managing Enterprise SEO: An Interview with Dan Mooney
Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots...