PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Avoid an Uphill Climb with Your Company’s PPC Internet Marketing
If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business...
PPC Salary Guide via Infographic
ONWARD search created a great infographic called PPC Jobs Salary Guide that breaks down the “best job markets, the most in-demand job titles, and salary ranges...
Creating an “Opportunity Report” – PPC
Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing managers and C-level executives I run across...
PPC Optimization – Organize Into Tightly Themed AdGroups
So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around...
![How Does the AdWords Auction Work? [Infographic]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2011/11/what-is-google-adwords-760x400-384x202.jpg)
How Does the AdWords Auction Work? [Infographic]
Wordstream released an infographic called “How Does the AdWords Auction Work?”. If you are new to the AdWords game this information could be very helpful...
How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without...
PPC Tool Review: QueryMiner Free Negative Keyword Tool
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends...
MS AdCenter Affiliate Program Launch and Some Historic Affiliate Marketing Insights
Despite the not so perfect reputation that affiliate marketing has are companies like Microsoft and even Google using this advertising and marketing channel with thousands...
Google AdWords and Paid Search: CPA vs. Existing CPC-Model
While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post...
Azoogle’s NEW Affiliate Programs Network – Breaking News
Azoogle’s NEW Affiliate Programs Network – Breaking News Sometimes AdBumb prints rumors that are funny but not true – yet I have seen a number...
Search Engine Advertisements Misleading to Public
A recent study has shown that most average US citizens do not know the difference between a search engine’s “sponsored listing” (Overture, FindWhat, Google AdWord...