Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
![Amazon Rakes in the Money With Free Shipping [INFOGRAPHIC]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2012/02/amazonprimeinfographic-760x400-384x202.jpg)
Amazon Rakes in the Money With Free Shipping [INFOGRAPHIC]
Shipping charges are a huge part of my decision process when buying online. The infographic below reminds me of me :-). I leave a lot...
A PPC Marketer’s New Year’s Resolutions for 2012
This year, I resolve to… 1. Get Organized Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective...
Google’s Performance Presents Case for PPC Opportunities
Industry research firm comScore released their search engine market share report for the month of October. The report continues to illustrate what consumers already know....
PPC Optimization – Organize Into Tightly Themed AdGroups
So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around...
![How Does the AdWords Auction Work? [Infographic]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2011/11/what-is-google-adwords-760x400-384x202.jpg)
How Does the AdWords Auction Work? [Infographic]
Wordstream released an infographic called “How Does the AdWords Auction Work?”. If you are new to the AdWords game this information could be very helpful...
Title: Top PPC post for October 2011
Below are 7 fantastic PPC articles I found in October. Each title is a link to the article and I included a summary of what...
DFP Small Business Maximising your ROI
This post seeks to touch on another free Google platform provided that seeks to reduce your reliance on just Google AdSense or Affiliate banners for...
PPC for Your Small Business – SMB PPC EBook Review
Editor’s Note: We created a free guide on the dos and don’ts of managing your PPC account manager or agency. Download it now! I harp on it...
How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without...
PPC Tool Review: QueryMiner Free Negative Keyword Tool
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends...
My PPC Campaign Isn’t Driving any Traffic: What Next?
If you’re a PPC campaign manager you’re probably at least somewhat familiar with this sequence: Do a painstaking amount of keyword research and segmentation, carefully...
How to Get Facebook Fans: The Easy Way and The Hard Way
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...
Google AdSense Rolls Out New Interface
Google AdSense has rolled out a major interface change that they have been testing for a good month or so, which has the new ability...
How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...
Back in the Olden Days of PPC
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work...
Affiliate Fraud: Who is at Risk and What are the Solutions?
In the world of affilate marketing, it can be a little overwhelming deciding which software to choose as there are so many options. Affiliate marketing,...
Is Google AdWords Advertising Itself Honestly?
I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is...
Are PPCers a Dying Breed?
I realized in the past few weeks that I am having a hard time keeping up with the new releases in Google AdWords. They are...
A Monetization Model Worth Trying: Video CPA
Being in online marketing for a bit more than two years, I am now at that stage when getting traffic and promoting a resource is...
Got Good Credit? Google Wants to Serve You Targeted Ads.
As a website owner myself, I have explored several different contextual ad platforms, and Google has always seemed to be ahead of their competitors in...
Microsoft’s AdSense-Like PubCenter Goes into Public Beta
Microsoft is finally making its PubCenter ad publishing tool available to the public after some months of being under close private beta mode. Public beta...
Advertising Scratchpad
(Scratchpad photo by Leonard Low.) I’m preparing to advertise something I hope will become linkbait, and it’s made me dig into some advertising ideas. Just...
Why Bigger is Better : Google AdSense
Google recently published a video reminding us of how bigger is better. I agree that bigger is better, but not in every case. Google has...
Where is Google Politically with AdSense?
Google has taken a few different stances on politics, which is a little confusing to me. They have come out and clearly stated some political...
Google Buys ZAO Begun, It’s a Contextual Ad Company Folks
Whatever Google’s intention and purpose were for buying Russian contextual ad company called ZAO Begun is, only them knows. But we’re free to speculate, it’s...
Is Contextual Advertising In Your SEM Strategy?
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines....
Feedburner-Google Integration under way, Adsense on RSS to push through
When Google acquired Feedburner last year, one of the changes that were announced was the integration of Adsense ad units into Feedburner members’ RSS feeds....
Yahoo, AT&T Expand Advertising Partnership
Yahoo! Inc. and AT&T Inc. announced Tuesday that they have signed a multi-year deal to share revenue from advertising on mobile phones and personal computers. ...
Microsoft Seals Advertising Deal with Wall Street Journal
Microsoft and Wall Street Journal has reached and advertising deal, which if I may say so, is perhaps Microsoft’s biggest deal so far as a...
MS AdCenter Affiliate Program Launch and Some Historic Affiliate Marketing Insights
Despite the not so perfect reputation that affiliate marketing has are companies like Microsoft and even Google using this advertising and marketing channel with thousands...