Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Beyond ROAS: Aligning Google Ads With Your True Business Objectives
Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.
Marketing To AI Agents Is The Future – Research Shows Why
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising and other content
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
This post outlines five strategies that second-hand retailers can adopt to drive success using PPC.
Budget Allocation: When To Choose Google Ads Vs. Meta Ads
Google Ads or Meta Ads: Where should your budget go? Compare costs, intent, and performance to make the smartest choice for your business goals.
Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads
Micro conversions can fuel PPC success, but only if used correctly. Learn how to track, report, and optimize them for better campaign performance.
Reddit Introduces Faster Ad Setup and Pixel Integration
Reddit launches new campaign import, GTM integration, and QA tools to make Reddit Ads setup and optimization faster and simpler for small businesses.
Google Updates Unfair Advantage Policy, Advertisers React
Google updates its Unfair Advantage Policy, clarifying ad slot dominance rules. Here’s what it means for advertisers and how the PPC community is reacting.
Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations?
Automated ad recommendations are faster, but are they smarter? A look at why human touch still beats machine-driven PPC strategies.
Measuring PPC Performance In The Luxury Fashion Space
PPC for luxury fashion requires a strategic approach that considers unique audience behaviors, extended purchase journeys, and data-driven decision-making to maximize performance and long-term growth.
Google PMax: Inside The Negative Keyword Limit Increase & What’s Next
Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy.
The State Of Performance Max: How To Optimize Google Ads In 2025
Find out how to optimize Google Ads efficiently with Performance Max and ensure your business thrives in the era of automated advertising.
![[SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2025/03/featured-196-384x202.png)
[SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting.
![10 Top Converting Landing Pages That Boost Your ROI [With Examples]](https://cdn-beta.searchenginejournal.com/wp-content/uploads/2025/03/featured-687-384x202.png)
10 Top Converting Landing Pages That Boost Your ROI [With Examples]
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals.
Ask A PPC: Is Google Ads Still Good Value For Money For Low Budget Accounts?
Learn how to make Google ads for low budget work for you, even with limited spending, to achieve your marketing goals.
Google’s VP of Ads and Commerce Outlines 2025 Priorities
Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts.
10 Google Shopping Product Feed Optimization Tips & Tricks
Master Google Shopping product feed optimization with these expert tips. Improve visibility, conversions, and ROAS with smarter data, better images, and structured attributes.
How To Navigate Performance Fluctuations In Google Shopping Campaigns
Learn how to navigate the ups and downs of Google Shopping campaigns. Find out how to troubleshoot performance fluctuations and communicate effectively with clients.
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales.
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale.
Google Responsive Search Ads Just Got More Flexible
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance.
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability
Layering Success: How To Target High-Intent Users In Google Ads
Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns.
Google Updates Its Gambling & Games Advertising Policy
Google is updating its gambling advertising rules. Preview the changes before they go into effect on April 14.
7 Creative Ways To Leverage Video In Marketing
Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas.
Smart Bidding In Google Ads: In-Depth Guide
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns.
Google Ads Update: Misleading Landing Pages Now Demoted
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC.
Google Demand Gen Campaigns Just Got A Major Update
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.