Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
How to Use Technology to Optimize, Automate & Win
Here are six ways technology can help you optimize, automate, and win with your paid media campaigns.
Google to Discontinue the AdSense App for iOS and Android
Google is deprecating the AdSense app for iOS and Android in the coming months.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://beta.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1153076705-384x202.png)
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]
Marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
Google to Display Customer Photos in Shopping Ads
Google is rolling out a feature that will allow retailers to display customer photos in Google Shopping ads.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations
Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
SEO vs. PPC: A Few Forgotten Truths
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.
Profit-Driven PPC Management in Practice
Here’s how you can manage and optimize your PPC campaigns for profit.
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.
6 Tips You Need to Get SEM Forecasting Right
These six tips will help guide your decision-making process and get your SEM forecasting right.
Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
The Marketing Funnel Isn’t Dead, We Just Understand It Better
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
Fact or Myth: Mobile Killed Desktop
Here’s how PPC advertisers can optimize for today’s consumer decision journey.
Turning Insights into Actions with an Audience Manager
Here’s how audience management technology can empower PPC marketers to turn insights into action.
Google Ads Begins Reporting on Shopping Campaign Landing Pages
Google Ads now reports on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
Google Ads is Removing Features from Portfolio Bid Strategies
Google Ads is making adjustments to two portfolio bid strategies in an effort to simplify the experience for users.
Google Ads App Now Has Ability to Create & Edit Responsive Search Ads
An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
Google Lets Advertisers Promote YouTube Live Streams as Display Ads
Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google’s display...
Google Introduces Interactive Ads With 3D Objects
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
12 EASY Signs You Need to Rethink Your Paid Search Strategy
Do you have the right paid search strategy in place? Here are 12 signs it’s time to rethink your approach.
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends
Read on to learn the key GDN trends and insights to help you make the most out of display advertising.
8 Tips for More Effective Video Ads
Here are eight tips that will help you create more effective video ads.
Firefox Confronts Chrome and Facebook with Enhanced Privacy
Firefox announced enhanced privacy settings by default, lobs criticism at Chrome and Facebook.
10 Amazing Tips to Write Better Mobile PPC Ads
Want to reach and convert your audience on mobile devices? Write better PPC ads. Focus on these 10 key areas.
Google Ads Restrictions Are Impacting Third-Party Tech Support Providers
After restricting ads for third-party tech support services to “legitimate” providers, Google hasn’t delivered on its promised verification program.
Google to No Longer Display Text-Only AdSense Ads
In an effort to modernize its advertising products, Google is returning the text-only AdSense ad unit.