Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google’s Monetization Policies for Publishers & Advertisers
Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.
What’s Up With the Rise of Retailer Media Networks?
As advertisers seek to diversify product discovery and boost visibility, retailer media networks have the potential for great returns. Learn more here.
How to Use Negative Keywords in Paid Search Campaigns
Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.
How to Drive Paid Search Strategy at the C-Suite
Learn how to show the value of paid search to the C-suite with SEM data and reporting.
Google Ads Beta Testing Curbside Feature Pickup in Shopping
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.
Your PPC Reentry Plan: 3 Ways to Proceed with Paid Search Campaigns
Looking to reenter your PPC ads back into the SERPs? Here are tips to get your paid search campaigns up and running.
Key COVID-19 Search Trends & 5 Immediate PPC Strategies to Act On
Here are five tactics to do in the short term to have a lasting impact on your PPC campaigns.
Google Smart Shopping Beta Testing New Customer Only Goal
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.
It Isn’t Business as Always: Adapting PPC Strategy in Changing Times
Nowadays, running the same ads you’ve always run online will not work. Use these ideas to adapt your PPC strategy.
Amazon Ads: Skyrocketing Growth in Q1
Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.
Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
8 Things Advertisers Say They’re Doing During COVID-19
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
Why & How to Leverage Video Ads in the Wake of COVID-19
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
Microsoft Ads Introduces Cookie-Based Experiment Feature
Microsoft Ads has added cookie-based audience specifications to their Experiment feature.
7 Dos & Don’ts for Taking Charge of Your PPC Program (Again)
Found yourself back in charge of your company’s PPC program? Here are some tips to help you get your footing.
Google Call Only Ads Now Include Link Option
Google Ads Call Only ads will now offer advertisers the option to include a link to their website.
Google Ads to Require Identity Verification
Google will begin requiring documentation of user identity and geographic location for advertisers. Here’s why and what’s changing
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
Find out how ecommerce companies can reduce Shopping Ad budgets significantly while generating the same amount of revenue.
When Clients Pause PPC: 5 Survival Tips for Marketers
As an agency-side marketer, here are some personal and work-related tactics helping me survive these critical times.
Google Ads Releases Details Around the $340m Credit for SMBs
Today Google has announced specifics on the COVID-19 SMB ad credit that was originally announced at the end of March.
Google & Facebook Must Pay Australian Media to Use Their Content
Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.
Quora Revamps Ad Manager Interface
Quora Ads has announced a redesign of their interface, including with a back end code refresh.
Google Waives Ad Serving Fees for News Publishers
For the next 5 months, Google Ads is waiving ad serving fees for news publishers using Google Ad Manager.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
Strategies for Amazon’s New Product Targeting on Seller Central
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
How to Conduct a Complete Google Ads Audit
Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization.
Why Is a Previously Rocking PPC Campaign Tanking?
Have a previously rocking PPC campaign that’s now tanking? Here are three things to look at and how to troubleshoot.
How Much Is PPC Fraud Really Costing Your Business?
Learn how PPC ad fraud affects your business and your budget, and how to beat the click tricksters.
What’s Happening to Paid Media Performance During COVID-19
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
The Right Marketing Channel Allows You to Pivot Quickly
Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.