Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Microsoft Introduces Category-Based Targeting For Search Ads
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.
6 PPC Strategies To Focus On Now
Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year.
How To Build A SaaS PPC Campaign That’s Built To Last
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last.
Google To Unify GA4 & Google Ads Conversion Windows
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting.
SEJ Sum-Up: Weekly News Recap for Search, Social, And AI
Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security.
How To Keep Your Job Safe From ChatGPT & AI
With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t.
Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI.
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media
Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic.
Google Ads Launches Performance Max For Travel Goals
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
Microsoft Launches Local Search Ads For Bing
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.
5 Ways To Combine SEO & SEM For More Effective Marketing ROI
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa.
Google Ads’ Keyword Matching Process Detailed In New Guide
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
Chrome FLEDGE Update Provides Hope For PPC & SEOs
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO.
Google Ads Announces Changes To Location Targeting Settings
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved.
Google Introduces AI-Powered Search Ads
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI).
Google Ads: New Features For Performance Max Campaigns
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting.
LinkedIn Ads: A Complete Guide For Beginners
When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them.
13 Best Video Editing Software Tools For Beginners (2023)
Video editing has a steep learning curve. Let’s look at some of the best beginner-friendly video editing tools in the market today.
Google Ads Launches New CTV Advertising Features
Google’s Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here.
![How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast]](https://beta.searchenginejournal.com/wp-content/uploads/2023/02/sejshow-featured-image-63ebcf0f44a5f-sej-384x202.jpg)
How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast]
Learn how to scale your PPC and grow your business beyond the usual tactics with John Gentry.
TikTok Introduces More Ways To Boost Organic Content With Promote
With TikTok’s new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more.
Microsoft Advertising Launches Audience Segments For Valentine’s Day
Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements.
Sitelink Assets (Extensions) Best Practices & Examples
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads.
New Google Ads Feature: Account-Level Negative Keywords
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.
![Identity & Custom User Experiences – How ID Helps Convert [Podcast]](https://beta.searchenginejournal.com/wp-content/uploads/2023/01/sejshow-featured-image-63d7e8fbeede7-sej-384x202.jpg)
Identity & Custom User Experiences – How ID Helps Convert [Podcast]
How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode.
8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.
Google Ads Down For Advertisers, Google Confirms
Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here.
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month.
Microsoft Announces Store Ads & Other Updates
Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know.
What Is Paid Media: Types & Examples
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works.