Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Google AdSense Earnings Fluctuations Not Related to Algorithm Update
Google has confirmed that any fluctuations in AdSense earnings is not related to the recent search algorithm update.
Podcast Revenues Soar
Research shows podcast revenues soaring and going higher. Time to get a slice of this pie?
Here’s How Google Develops AdSense Policies
Find out how Google creates and enforces its AdSense policies and how these policies affect the digital advertising ecosystem.
Podcasts More Popular than Blogs
Data shows that podcasts are more popular than blogs. This is a disruption and an opportunity.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
Microsoft Launches New AI-Powered Audience Network
The Microsoft Audience Network lets advertisers reach users across MSN, Outlook.com, the Edge browser, and select partner sites.
Google’s New Ad Type Targets Users Watching YouTube on TVs
Google has introduced a new ad type designed to capitalize on the growing trend of people watching YouTube on TVs.
How to Fight Ad Fraud in Digital Advertising
Here are six ways how advertisers can take action against ad fraud.
Google Settles Lawsuit Alleging it Unfairly Kept AdSense Earnings
Google settles lawsuit claiming it unfairly kept AdSense publisher earnings for itself.
Google Advertisers Can Soon Retarget Searchers With YouTube Ads
Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and services.
Google Removes 100 Bad Ads Per Second
Over 3.2 billion bad ads were removed in 2017, which is an average of 100 bad ads removed every second.
How to Use Automation to Ensure Brand Safety for Your YouTube Ads
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
Google Chrome Ad Blocker Guide: Everything You Need to Know
Google now has an ad blocker built into Chrome. Here’s everything you need to know about how it works.
Google Lets Users Mute Repetitive Remarketing Ads
Google has updated its ads settings to let users mute ads they’ve seen too many times.
Google Chrome Begins Blocking Ads on Feb. 15
Is Google’s Chrome Ad Blocker a way to show more of their own ads?
AdX or AdSense: Which Is Better & Will Make You More Money?
What are the differences between AdX and Google AdSense? Find out which platform is right for you.
B2B PPC Tactics: 4 Best Practices to Start Using Today
Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.
Google AdWords Introduces Ad Unit for In-Store Products
Google has announced plans to introduce local display ads for highlighting in-store products and sales.
What Apple’s Intelligent Tracking Prevention Means for Advertisers
Find out the impact of Apple’s ‘Intelligent Tracking Prevention’ to digital advertisers, and what you can do to adapt.
Why & How to Use Sponsored Posts
Sponsored posts can be a good alternative to display ads. Learn how you can get the most out of them.
Google to Begin Notifying Sites With “Annoying Ads” Issues
As Google preps its Chrome ad blocker, the company says it will soon be notifying with “annoying ads.”
Google Ads Not Allowed on Sites with Pop-Under Pages
Google has updated its AdSense ad policies, no longer permitting the use of such ads on pop-under pages.
How Google AdSense Deals With Misrepresentative Content
What is Google’s misrepresentative content policy and how does it affect you? Google’s John Brown sheds light on this policy.
Do Google’s New AdSense Native Ads Violate Its Own Policies?
Google has introduced a new type of AdSense ad unit called “Native ads,” which may be violating its own policies.
The Future of Automotive PPC Marketing is Dynamic
How automotive marketers are rolling out dynamic remarketing campaigns on search and the Google Display Network for the first time.
Google to Stop Using Information in Gmail to Target Personalized Ads
Later this year, Google will stop using information in Gmail to target personalized ads.
Google is Compressing Its Display Ads So Pages Load Faster
Google has started compressing its display ads by up to 40% in an effort to improve page load times.
Google Introduces Tool for Identifying Annoying Ads on Your Site
Google has introduced a tool for publishers to help them identify how annoying and intrusive their site’s ads are.
Google Can Now Remove AdSense Ads From Single Pages
Google has announced a couple of changes to its Adsense policies which will help ensure greater transparency.
Google Says 300×250 Sized Ad Units Allowed Above the Fold
Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective immediately, Google has removed this...