Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
How Structured Data Shapes AI Snippets And Extends Your Visibility Quota
AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends.
Are LLM Visibility Trackers Worth It?
Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success?
Google Answers What To Do For AEO/GEO
Google’s Robby Stein explained what creators should consider in terms of AEO/GEO
Google Adds AI Previews To Discover, Sports Feed Coming
Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks.
28 Expert-Level Prompt Examples & Templates For SEO
Looking to turn an AI tool into a competitive SEO advantage? These expert-level prompts show where leaders can save time and sharpen strategy.
2026: When AI Assistants Become The First Layer
Google took 9 years to scale. ChatGPT does it in 4. The adoption slope is the wake-up call.
Microsoft Explains How To Optimize Content For AI Search Visibility
Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility.
What Our AI Mode User Behavior Study Reveals About The Future Of Search
Here’s what 250 AI Mode sessions reveal about search: Users stay inside, clicks vanish, and visibility replaces traffic as the real currency.
Are AI Tools Eliminating Jobs? Yale Study Says No
Are AI tools eliminating marketing jobs? Yale study finds zero displacement after 33 months despite high exposure scores.
OpenAI Launches Apps In ChatGPT & Releases Apps SDK
OpenAI launches app platform in ChatGPT with developer SDK. Initial partners include Spotify, Zillow, Canva. More apps coming later this year.
Google’s AI Mode: What We Know & What Experts Think
Google AI Mode introduces a shift in what content gets surfaced. Here’s what you need to know to succeed.
Perplexity Launches Comet Browser For Free Worldwide
Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features.
Vector Index Hygiene: A New Layer Of Technical SEO
In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO.
How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content.
How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints)
Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume.
OpenAI Launches Sora iOS App Alongside Sora 2 Video Model
OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video.
Google AI Mode Gets Visual + Conversational Image Search
Google adds visual search to AI Mode, letting you use images and natural language in one conversation. Rolling out in U.S. English.
What OpenAI’s Research Reveals About The Future Of AI Search
OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands.
Brave Introduces Ask Brave, A Unified AI Search Interface
Brave launches Ask Brave, a unified interface that shows chat answers alongside links, videos, and products.
Google AI Overviews Impact On Publishers & How To Adapt Into 2026
Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth.
Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding
Google updates Gemini 2.5 Flash with clearer step-by-step help, more structured responses, and stronger image understanding, now live in the Gemini app.
Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds
Indeed’s AI at Work report ranks marketing 4th for GenAI exposure, with 69% of skills shifting toward hybrid human-AI workflows.
When Agents Replace Websites
Websites will survive, but their strategic value is shrinking as agents mediate transactions and control consumer interactions.
SISTRIX Reports Sharp Drop In ChatGPT Web Searches
SISTRIX reports ChatGPT is using the web less often for anonymous users, dropping from above 15% to below 2.5% in two weeks.
Are AI Search Summaries Making Evergreen Articles Obsolete?
Evergreen articles once were reliable drivers of steady traffic, but AI summaries may now render them obsolete.
Pew: Most Americans Want AI Labels, Few Trust Detection
Pew’s survey of 5,000 U.S. adults finds 76% want AI content labeled, but only 12% feel confident spotting it.
SERP Visibility Decline: How To Grow Brand Awareness When Organic Traffic Stalls
Learn how to boost your SERP visibility with tips to navigate changes in Google’s search results and AI features.
Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3)
Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem.
Google Brings AI Mode To Chrome’s Address Bar
Google puts AI Mode in Chrome’s address bar with page-aware prompts, Gemini help across tabs, and stronger protections, rolling out in the U.S. first.
Personas Are Critical For AI search
Build lean LLM-ready SEO personas using data you already have to win trust clicks and conversions in the AI search era.