Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs
Google offers advice about chunking content for SEO but is that really the conversation we should be having right now?
2026 Guide To Hiring A Link Building Agency In The AI Search Era
Link building strategies have changed in the age of AI. Find out how to effectively select a link building agency for modern marketing success.
Apple Selects Google’s Gemini For New AI-Powered Siri
Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri.
Google: AI Overviews Show Less When Users Don’t Engage
Google’s Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system.
Google Gemini Gains Share As ChatGPT Declines In Similarweb Data
Similarweb’s January Global AI Tracker shows ChatGPT at 64.5% of gen AI chatbot site visits, while Gemini reached 21.5% and writing tools fell.
Most Major News Publishers Block AI Training & Retrieval Bots
BuzzStream analyzed robots.txt files for 100 top news sites. 79% block training bots, but 71% also block retrieval bots that affect AI citations.
Google’s Mueller Weighs In On SEO vs GEO Debate
Google’s John Mueller says businesses relying on referral traffic should consider the ‘full picture’ of AI and prioritize based on actual usage data.
The State of AEO & GEO in 2026: Forecast, Investments, & Strategies
Uncover insights on the state of AEO as AI-driven discovery reshapes strategies for enterprise organizations in 2026.
The Guardian: Google AI Overviews Gave Misleading Health Advice
A Guardian investigation says health experts found misleading information in Google’s AI Overviews for some medical searches. Google disputes the findings.
AI-Generated Content Isn’t The Problem, Your Strategy Is
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
Microsoft CEO, Google Engineer Deflect AI Quality Complaints
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout.
20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced)
Transform daily PPC execution with prompt templates designed for speed, clarity, and better performance.
The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce
OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook.
Ahrefs Tested AI Misinformation, But Proved Something Else
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
Ironman, Not Superman
Learn why AI works best as a support tool, not a decision-maker, and why misplaced trust in autonomy is risky.
Microsoft Explains How Duplicate Content Affects AI Search Visibility
Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster similar pages and may surface unintended versions.
Sam Altman Explains OpenAI’s Bet On Profitability
Sam Altman addresses questions about OpenAI’s losses and path to profitability.
Google’s Robby Stein Names 5 SEO Factors For AI Mode
Google’s Robby Stein explains how AI Mode judges content quality and names five quality signals useful for SEO
How Will AI Mode Impact Local SEO?
Google’s shift to AI Mode reshapes local SEO by elevating entity authority, verified data, and structured facts as the defining drivers of visibility.
Google Says What To Tell Clients Who Want SEO For AI
Google’s Danny Sullivan provided advice on how SEOs can address client expectations around AI.
Google Says What Creators Should Focus On For AI
Google offers direct guidance on what matters for ranking in AI-driven search experiences.
Google’s AI Mode Personal Context Features “Still To Come”
Google SVP Nick Fox says AI Mode’s personal context features, including opt-in Gmail connections teased at I/O, are still in internal testing.
Google Gemini 3 Flash Becomes Default For AI Mode In Search
Google launches Gemini 3 Flash and makes it the default in the Gemini app. It’s rolling out as AI Mode’s default model.
The Click Economy Is Over: How AI Search Is Forcing Publishers To Rethink Revenue
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.
Google AI Mode & AI Overviews Cite Different URLs, Per Ahrefs Report
Ahrefs data suggests Google’s AI Mode and AI Overviews often align on meaning while citing different URLs.
Why Your AI Agent Keeps ‘Hallucinating’ (Hint: It’s Your Data, Not The AI)
Most “AI hallucinations” trace back to broken data hygiene. This guide shows how to clean, test, and own your data before it derails ROI.
WooCommerce Is Integrating Agentic AI Capabilities
WooCommerce announces plans to roll out support for agentic shopping across its merchant ecosystem.
Google Updates Search Live With Gemini Model Upgrade
Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO.
How People Use Copilot Depends On Device, Microsoft Says
Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop.
Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now
This IMHO interview explores Marie Haynes’ view of an agent-led future, and why the SEOs who master agentic systems early will hold a critical advantage.