Generative AI
Stay up-to-date with the latest developments in generative AI through our collection of news and guides.
Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?
Is your SEO career at risk in the era of AI? Find out how to excel and make an impression in this new SEO landscape.
AI Writing Fingerprints: Identify (& Fix) AI-Generated Content
Researchers find AI writing tools like ChatGPT and Claude create specific patterns. These patterns can help you spot and edit AI content.
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting.
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
Google enhances search with Gemini 2.0-powered AI Overviews and launches premium “AI Mode” for Google One subscribers.
How Google, ChatGPT, & DeepSeek Handle YMYL Queries
A new study examines how Google, ChatGPT, and DeepSeek vary in handling health, legal, and political queries.
CheggMate
Is Chegg facing an inevitable decline due to AI? Discover the nuances behind its revenue drop and industry changes.
Google AI Overviews Trending Toward Authoritative Sites
Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance
OpenAI: Internal Experiment Caused Elevated Errors
OpenAI published a new write-up explaining how an internal experiment caused significant errors.
9 Trends You Should Watch To Keep Your Website Afloat in 2025
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Is my website ready for 2025’s tech and SEO...
AI Search Optimization: Data Finds Brand Mentions Improve Visibility
A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations.
73% Of Marketing Teams Use AI, Top Performers Lead Adoption
A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.
The State Of AI Chatbots And SEO
AI chatbots – are they killing search or just changing the game? Kevin Indig analyzed 14 studies on their impact and how businesses can adapt.
Data Shows Google AI Overviews Changing Faster Than Organic Search
Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO
ChatGPT Referral Traffic To Publishers Remains Minimal
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic.
Hostinger Horizons Enables Anyone To Build Web Apps With AI
Hostinger Horizons enables web app development through a simple AI chat interface
The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]
Unpack the role of AI Overviews in SEO. Get essential data on their triggers, traffic impact, and how to rank in these dynamic search results.
DeepSeek And Its Impact On The Generative AI Global Race
DeepSeek’s AI is booming, but security flaws and censorship raise big questions. What does this mean for the future of search?
91% of AI News Responses Show Problems, BBC Finds
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust.
Transactional AI Traffic: A Study Of Over 7 Million Sessions
A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic.
Who Trusts AI? New Study Highlights Demographic Trends
Study shows Americans trust AI more than social media, with young men expressing the highest confidence.
Building Trust In The AI Era: Content Marketing Ethics And Transparency
Learn how to thrive in the content overload era with ethical content marketing practices. Build trust, stand out, and engage your audience with quality content.
Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says
The U.S. Copyright Office addresses questions about AI-generated content and creative ownership in a new report.
AI Overviews Data Shows Massive Changes In Search Results
Data shows significant expansion of AI Overviews to answer more complex queries and consolidation in trusted sources cited in its answers
The Rise Of Authenticity: Why Genuine Connections Will Drive Social Media In 2025
Unmasking the authenticity crisis in social media: Explore the impact of fake content and misused AI on genuine connections.
You.com Deploys USA-Hosted DeepSeek AI Model
AI Search Assistant You.com makes DeepSeek AI available to users, alongside the best models by Anthropic, Meta and OpenAI
DeepSeek Terms Make Users Liable For Company’s Travel Expenses
DeepSeek makes users liable for travel and litigation expenses if they violate its terms and the violation leads to legal action.
DeepSeek Tops App Store Charts But Scores Near-Bottom In Accuracy
DeepSeek, the Chinese AI chatbot topping App Store downloads, failed 83% of accuracy tests and often promotes government positions.
Perplexity AI Deploys Chinese DeepSeek AI Model
Perplexity AI adds the new DeepSeek R1 reasoning model as an available choice to its AI search engine
DeepSeek-R1: The Open-Source AI Challenging ChatGPT
DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimick human thinking.
Are People Clicking Links In ChatGPT Search? Brands Say Yes
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.