Tools
Guides, reviews, and comparisons of must-have free and paid tools for search engine optimization, pay-per-click marketing, social media marketing, and content marketing.
Google Analytics 4 Now Reports On Performance Max & Smart Shopping
Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns.
Free Google AI Image Analysis Tool For Image Recognition
See what happens when you upload images to Google’s Vision image classification tool to see how an algorithm identifies what it’s about.
11 Best Image Search Engines For Visual Content
Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try.
The Top 8 Heatmap Software Options Compared
Not sure what you need to improve your site? Pinpoint where your customers engage the most (and least) with these top 8 heat mapping tools.
Google Search Console Video Indexing Report Now Available
Google is adding a new report to Search Console that will help you understand how your videos are performing in search results.
Google Search Console Insights For GA4 Properties Now Available
In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights.
4 Ways To Use AI Right Now In Your Marketing Program
Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started.
Top 6 Free Survey Maker Tools For Marketers
When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock.
Former Google CEO Describes ‘Brutal’ Review Process For New Projects
Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products.
How To Use Google’s Structured Data Markup Helper
Here’s how you can leverage Google’s structured data markup helper to help attract website visitors.
SEJ Exclusive: Surfer SEO Unveils New Semrush Integration
Machine learning tool Surfer SEO has partnered with Semrush for a first-of-its-kind integration.
Google Analytics & Search Console Data Never Match – And Here’s Why
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why.
Google Replacing ‘Warning’ Labels In Search Console
Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results.
Evolution Of Hybrid Search & How It Can Help Your Website
Hybrid search refers to merging search technologies, though the tech used to create hybrid search engines is changing. Here’s where it’s at today.
Google Ad Manager Gets 8 Updates
Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more.
Try These Tools & Methods For Exporting Google Search Results To Excel
In this post, you’ll learn how to use different tools to export Google search results to a spreadsheet, including relevant keyword data.
Wix Structured Data Guide: How To Use Standard & Custom Markup
From customizing markup at scale to why the CMS doubled down on schema, here’s everything you need to know about structured data on Wix.
Twitter Removing TweetDeck For Mac In July
Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser.
Google: Don’t Sweat Small Fluctuations
Google continues its ‘Ask Googlebot’ video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website.
DuckDuckGo’s Search Deal Prevents Browser From Blocking Microsoft Trackers
DuckDuckGo’s search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company’s allegedly private mobile web browser.
Reverse Image Search: Everything You Need To Know
Here’s your comprehensive guide to reverse image search on today’s major image search engines.
How To Easily Search For Tweets By Date On X (Formerly Twitter)
Keep reading to learn how Twitter advanced search differs from regular search, followed by some examples of advanced search in action.
8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools)
Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories.
The Future Of Chatbots: Use Cases & Opportunities You Need To Know
Check out the different ways chatbots are being used today, where they’re going next, and what possibilities exist for your own brand’s chat strategy.
Google Ads Makes Automation Easier With Scripts Updates
Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.”
Google I/O Search Console Update: New Report For Indexed Videos
At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos.
Getting Ready For GA4: Saving Your Historical Data
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide.
GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset.
How To Automate Google Ads – No Coding Required
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!
Google Analytics 4 FAQs: Stay Calm & Keep Tracking
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now?