Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
The Lazy Man’s SEO : Building Content That Matters
I’m a lazy man when it comes to SEO. I like my SEO to happen as naturally as possible with as little marketing effort as...
Think Blogging is a Dead-End for Your Small Business?
As the age of social media continues to evolve, many businesses are no doubt contemplating if blogging is still an important piece of the puzzle...
What The Top 7 Unsubscribe Comments Teach You About Your SEO Emails
Your unsubscribe form’s text box allows your (former) subscribers to explain why they are opting out from your email SEO newsletter. Rather than just ignoring...
SEO For The Oft-Neglected Blog Home Page
The blog home page is one of the least-optimized pages on a website. It doesn’t get nearly the same level of love as an individual...
7 Smart Tips For New Business Blog Owners
Did you recently launch a blog to promote your small business? If so, below we outline several strategies to help you turn that blog into...
Build a Custom Personal Homepage with WordPress – Part 1
Seems like new “personal homepage” sites like About.me and Flavors.me are popping up daily. These sites are fun and interactive but lack a lot of...
Shifting From SEO To SFO (Search Female Optimization) In Your Email Marketing
A recent study by Bovitz Research Group in conjunction with AOL identified the factors which influence female users in their reading and sharing of online...
Mobile Blogging: When You Got to Blog, You Got to Blog!
What makes blogging such a unique phenomenon is its ability to dispense precious insight, unique ideas and information that is current, interesting and up to...
Repurposing Your Email Marketing Content For SEO Success: 5 Tips
Your most effective SEO content is free, effective, and right under your nose! All of the email marketing newsletter campaigns you’ve conducted to date are...
Mind-Blowing List Building Tip #1
In this 4 part series, I will be discussing 4 key tips that will help you in building your e-mail marketing list. But before we...
How Bloggers Who Provide Free Content Make Money
Have you ever wondered how bloggers who provide nothing but valuable FREE content are able to make a living from their blog? I know I...
The Checklist: How to Write and Format Web Content
Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal...
How to Avoid Crossing the Black Hat Line in Your Email Marketing
Some of the less ethical SEO email marketers out there are making the fatal error of deciding to “bend the rules” by trying on the...
How To Make Your Email Campaigns Mobile Friendly
Given the stunning conclusion of a recent A.C. Nielsen study that “if all time spent on the mobile web was condensed into a single hour,...
23 Reasons To Add Video Blogging To Your Content Repertoire
In blogging, the written word will never die, but 2011 marks a time in blogging where creating video content has never been cheaper, or easier....
How to Set up a Multi Author Blog
Some say a collaborative blog (also known as a multi author blog) is like herding cats. I could agree with some aspects of that statement...
Email Subject Lines: The 5 Second Countdown & 6 Tips
5 seconds. That’s all you have to reach out a grab someone’s attention as he or she scans through email for eye-catching headlines. 50 characters....
A 12-Step Guide To Sabotaging Your Own Blog Contests
If you’re considering running a contest on your blog, it can be a great way to get new readers, build links, earn community goodwill, and...
A Blueprint for Expanding Your Blog’s Reach
Are you looking to increase the audience and e-mail subscribers to your blog? Do you feel like you have maximized your exposure in your niche?...
Tips For Writing Website Copy That The Client Can’t Possibly Reject
As hard as some web content copywriters try, they always find their writing rejected or sent back for major revision, often multiple times, because the...
3 Creative Ways To Drive More Traffic To Old Blog Posts
In many ways it makes as much sense to promote existing content on your blog as it does to create new content. Every site needs...
5 WordPress Plugins to Keep in Touch with Your Blog Co-Authors
Maintaining multi-author blogs is hard but it definitely pays off. A multi-author blog provides the variety of insights, perspectives and blogs. Most feeds in my...
Writing Good Copy: Let Keywords Be Your Guide
Whenever I’m starting a new SEO campaign, I always begin with a heart dose of Keyword Research. Well before you touch any Meta data or...
How Just Noticeable Difference Theory Impacts Your Blogging
Just noticeable difference (JND) describes the marginal difference in a stimulus (compared to a similar stimulus) needed for that difference to be perceived. Also mathematically...
On Branding, Blogging, and Link Ponds
To those of you who are still wary of allowing your ideas and stories to traverse the web, this one’s especially for you. Today I’ll...
Killer Autoresponder Blueprint
Email marketing is a vital part of your success. I am going to share a blueprint I created to create killer messages. Just a quick...
Algorithms: The Cure for Copywriter’s Block
Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily,...
The Power of the P.S: Do’s and Don’ts
The P.S. It’s one of the most powerful copywriting tools in your arsenal and yet very few people know how to use it effectively and...
Blog Post Recycling – Get it Done Right!
When you start to become a power blogger over time you will realize that some of your blog posts have a tremendous amount of web...
Optimizing Your “Thank-You-for-Comment” Page
Jordan already did once an awesome post on optimizing your “Thank-you” pages; this article is going to be more specific: it looks at various ways...