5 Ways Personas Can Improve Your Content Marketing
This post outlines a simple five-step framework for applying a buyer persona to your content marketing strategy.
Shelley Walsh is the Managing Editor at SEJ & produces IMHO, a show where experts offer their opinions on current topics and the Pioneers, a series about the history of SEO at youtube.com/@shelleywalsh
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17 Sources of Inspiration for Content Campaign Ideas
Here’s a list of some great resources to use for inspiration to generate more creative content.
How to Create & Use Surveys for Content Marketing
A survey helps you better understand your audience. Here are some essential tips to create your survey and questions.
How to Connect Your Content to What Journalists Want for Top-Tier Links
Learn how to create content that top-tier publications and journalists would want to link to.
Content Production: Today & Beyond
What can you do to get a return on your content investment? Consider these themes for your content production.
IMHO
Coffee-sized short interviews by Shelley Walsh that asks experts their opinion about current industry topics. See More
10 Celebrities Using Social Media for Their Own Brands
Celebrity endorsements are not new - but celebrity influencers are leveraging social media to connect their brands with their fans See More
What is Creativity? 9 Rules to Find Your Inner Creative
Anyone can be creative, it just takes discipline. How to be more creative looks at 9 rules of creativity with practical exercises you can try See More
Pioneers (The history of SEO)
A series of conversations looking at the history of SEO told by SEOs who founded the industry or have been influential in the evolution over the last 25 years. See More
The 10 Best Books on Creativity (To enrich your mind)
All of these books are classics and must reads for anyone who wants to be more creative. When you've read them, read them again. And again. See More