WordPress Unpauses Development But Has It Run Out Of Time?
WordPress development has resumed after a four-month pause, following years of lagging behind market trends and technological innovation
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google’s Query Fan-Out Patent: Thematic Search
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries
Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do”
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis of information.
30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search
Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO.
Use IndexNow For AI Search And Shopping SEO
IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search.
Does Google’s AI Overviews Violate Its Own Spam Policies?
Google’s AIO rewrites articles without adding unique analysis or insights, essentially meeting the definition of low-value content.
WordPress Scraper Plugin Compromised By Security Vulnerability
A WordPress plugin that enables users to scrape other sites and publish their content contains a critical vulnerability
Googler’s Deposition Offers View Of Google’s Ranking Systems
Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal.
How Referral Traffic Undermines Long-Term Brand Growth
Why relying on referral traffic may create an SEO weakness that can undermine long-term growth.
U.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI
U.S. Copyright Office report identifies copyright risks at every step of generative AI training and deployment
Is The SEO Job Market Undergoing A Major Shift?
Experienced SEOs report trouble getting hired. Is AI screening to blame?
10Web Releases API For Scaled White Label AI Website Building
10Web announced a new API that enables developers, agencies, and SaaS tool providers to offer AI website building capabilities to their customers
Google Disputes News That Search Engine Use Is Falling
Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption
WordPress WooCommerce Bug Causing Sites To Crash
A WordPress bug is causing fatal errors on WooCommerce sites, resulting in widespread outages.
Google’s Updated Raters Guidelines Target Fake EEAT Content
Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content
Google Shares Insight About Time-Based Search Operators
Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta
Reddit Q1 Report: What It Means For Digital Marketing And SEO
Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing sharply in both the U.S. and international markets
Google Expands AIO Coverage In Select Industries
Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries.
Google Is Launching Search Central Deep Dive Events
Google announced a new series of multi-day events called Deep Dive for in-depth coverage of the technical and marketing sides of SEO
Reimagining EEAT To Drive Higher Sales And Search Visibility
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it
WordPress Jubilee Of Forgiveness Continues
WordPress posted a reminder that the WordPress Jubilee, in which previously blocked community members are unblocked, is still ongoing.
Google’s Updated Raters Guidelines Refines Concept Of Low Quality
Google’s recently updated Search Quality Raters Guidelines reflect Google’s search ranking priorities
Google Answers Why Landing Page Ranks For An E-Commerce Query
Google’s John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
SEO legend Todd Friesen names seven SEO fundamentals for winning in AI search, and it’s still called SEO
GoDaddy Is Offering Leads To Freelancers And Agencies
GoDaddy’s Agency Program offers a high-intent source of leads for freelancers and web agencies
Google On Diluting SEO Impact Through Anchor Text Overuse
Google’s John Mueller answers a question about diluting the impact of anchor text by using it sitewide.
Google Clarifies Googlebot-News Crawler Documentation
Google updated the Googlebot-News documentation to remove wrong information
Reddit Mods Accuse AI Researchers Of Impersonating Sexual Assault Survivors
Reddit moderators accuse AI researchers of psychological manipulation and ethical breaches in an AI persuasiveness study
Google Updates Gemini/Vertex AI User Agent Documentation
Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal