Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Why Agentic AI May Flatten Brand Differentiators
The co-lead of the WordPress AI Team says some sites face a “more complex” future as brand differentiation gets flattened.
Head Of WordPress AI Team Explains SEO For AI Agents
James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption.
Google On Phantom Noindex Errors In Search Console
Google’s John Mueller acknowledges phantom noindex errors in Search Console reflect hidden indexing signals surfaced during Googlebot access.
WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data
WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites.
All In One SEO WordPress Vulnerability Affects Over 3 Million Sites
A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025.
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs
Google offers advice about chunking content for SEO but is that really the conversation we should be having right now?
WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges
80,000+ WooCommerce Square WordPress plugin installations vulnerable to fraudulent charges flaw
WordPress X Account’s ‘Childish’ Trolling Causes Backlash
WordPress community responds to the use of the official WordPress X account for “childish” trolling.
Google Ads Using New AI Model To Catch Fraudulent Advertisers
Google Ads quietly implements a powerful multimodal AI that improves Google’s ability to catch fraudulent advertisers.
Google’s Recommender System Breakthrough Detects Semantic Intent
Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube.
Review Of 2025: Highlights & Lowlights For SEO (& WordPress)
2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026.
Ahrefs Tested AI Misinformation, But Proved Something Else
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
Redirection For Contact Form 7 WordPress Plugin Vulnerability
Vulnerability in Redirection For Contact Form 7 WordPress Plugin affects up to 300,000 installations
Sam Altman Explains OpenAI’s Bet On Profitability
Sam Altman addresses questions about OpenAI’s losses and path to profitability.
Core Web Vitals Champ: Open Source Versus Proprietary Platforms
Core Web Vitals measurements reveal a significant difference between open source and proprietary CMS platforms.
Google Says Ranking Systems Reward Content Made For Humans
Google’s Danny Sullivan says all of their ranking systems reward content that is made for humans
Coursera Acquiring Udemy
Coursera agrees to acquire Udemy in a stock-for-stock transaction.
Google’s Robby Stein Names 5 SEO Factors For AI Mode
Google’s Robby Stein explains how AI Mode judges content quality and names five quality signals useful for SEO
Let’s Be Honest About The Ranking Power Of Links
It’s time to reset how we think about links and link building for SEO and AI search.
Google Says What To Tell Clients Who Want SEO For AI
Google’s Danny Sullivan provided advice on how SEOs can address client expectations around AI.
Google Says What Creators Should Focus On For AI
Google offers direct guidance on what matters for ranking in AI-driven search experiences.
The Facts About Trust Change Everything About Link Building
Don’t build links without first understanding these facts about trust and authority.
Improve Any Link Building Strategy With One Small Change
How you answer skeptical questions matters more than the questions themselves when links are at stake.
Five Ways To Boost Traffic To Informational Sites
Five expert strategies for increasing visitors to informational sites and outperforming competitors.
Apple Safari Update Enables Tracking Two Core Web Vitals Metrics
Apple’s updated Safari browser enables site owners to more accurately track critical Core Web Vitals metrics.
Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates
Google’s core updates can trigger issues that standard SEO audits fail to catch. Here are eight factors to check.
Google Explains Why Staggered Site Migrations Impact SEO Outcome
Google’s John Mueller explains that staggered site migrations may impact how the site is understood
WooCommerce Is Integrating Agentic AI Capabilities
WooCommerce announces plans to roll out support for agentic shopping across its merchant ecosystem.
Google Updates Search Live With Gemini Model Upgrade
Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO.