Why You Should NEVER Use AMEX with Google AdWords
That’s right. You should never use American Express for your payment method for Google AdWords. While American Express (AMEX) is widely accepted as the credit...
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Four Reasons Why You Should Never Use Google AdWords’ Pre-Pay Option
As you may know, Google AdWords offers two main types of payment options: Pre-Pay and Post-Pay. There are some pros and cons to each method,...
Google Expanded Match: Background and Pointers
Many Google AdWords advertisers use broad match for their keywords, but few realize that using broad match also automatically activates expanded match. Expanded match, according...