The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals

If you’re an SEO who’s still fumbling with the latest version of Google Analytics (version 5), fumble no more.  Here is a quick overview of 3 features you should know to help make your job easier.  These tips will also help you keep demonstrating the importance of your laborious SEO efforts and make you look [...]

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February 13, 2012 | No Comments | Read Story

The New Google Analytics Fuels an On-Site Revolution

The new version of Google Analytics has been a hit-or-miss type of implementation. I personally think that most resistance to change is a type of “Professional Inertia”; where people get to know the tools they use so often, that any modification of those tools is greeted with resistance. I myself also found myself disliking the [...]

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February 9, 2012 | 3 Comments | Read Story

The Best Link Building Tool You’ve Never Heard Of: ahrefs.com

I love SEO tools. I’m always building or looking for really cool tools. With the demise of Yahoo Site explorer, a number of companies are attempting to fill the void, including SEOMoz, Majestic Tools and Link Research Tools. My favorite Yahoo replacement is a tool that you’ve probably never heard of: ahrefs. They offer 5 [...]

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February 8, 2012 | 9 Comments | Read Story

The SEO’s Guide to Google Analytics 5: Getting Used to New Features Part I

This is part one of three in a geeky Google Analytics version 5 series to help you get accustomed to the new Google Analytics and use the new neat reporting features to impress your clients and bosses.  In the next article, I will share my top 6 new features in Google Analytics version 5.  And [...]

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February 1, 2012 | 11 Comments | Read Story

Scoop This: A Comprehensive Guide to Scoop.it for Content Curation

We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When you do a search, what are you using? Content. When you [...]

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January 20, 2012 | 10 Comments | Read Story

7 Alternatives to Google Analytics

Since its launch in 2005 Google Analytics has become almost unassailable in the world of website analytics, with 57% of the world’s 10,000 most popular websites using the popular site statistics suite. Prior to the arrival of Google Analytics, the choices were largely between the inferior data of ‘server stats’ packages, lightweight 3rd party services [...]

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January 16, 2012 | 24 Comments | Read Story

4 Questions with Rand Fishkin About Using SEOmoz Tools Effectlively

I asked Rand Fiskin, CEO & Co-Founder of SEOmoz, some questions about the tools SEOmoz pro offers. There are a lot of tools to play with and I know sometimes you can start to love one and never really get engaged with the others. I asked Rand some questions about what we may be missing. [...]

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November 21, 2011 | 5 Comments | Read Story

Come See a Sneak Peek of Raven’s New Research Central

I got a sneak peek at the new Research Central tools in Raven. Still in beta, but the info available is already outstanding. Research Central offers data from MajesticSEO, SEMRush and SEOmoz, all via API access. What is really nice is that a lot of data I need is all in one spot. I can [...]

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November 15, 2011 | 5 Comments | Read Story

Real Guide to Getting Links and Traffic from Trending Topics

Taking advantage of trending topics is a tremendous opportunity to net more links and more traffic for your site while using a relatively small amount of resources. The beauty of promoting trending content is that you can ride the wave to additional free links beyond your initial promotional push. Who can argue with letting the [...]

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November 15, 2011 | 16 Comments | Read Story

SEO Software: Is It Worth the Money?

When I search for “SEO software,” Google comes back with 40,000,000 results. Even if only 1% of those results are unique SEO software product pages, that leaves me with 400,000 SEO software options to choose from! Some of those options can be downright expensive too. A while back, I had been considering giving an SEO [...]

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November 14, 2011 | 25 Comments | Read Story